The Korean Business Research Institute has released the latest brand reputation rankings for Korean dramas in July 2025. The rankings are based on big data analysis, including consumer engagement, media coverage, and online interactions from June 8 to July 8.
“Squid Game 3“ claimed the top spot with a brand reputation index of 7,984,003. The Netflix series continues to dominate global charts, with keywords like “unprecedented success” and “record-breaking” frequently associated with it. An impressive 94.55% of audience reactions were positive.
In second place was “Our Unwritten Seoul“ with a score of 7,512,779, followed by “Mercy for None” at 6,577,924. The rankings reflect the strong performance of both new and ongoing dramas in the competitive Korean entertainment market.
Top 5 Dramas of July 2025
- “Squid Game 3” – 7,984,033
- “Our Unwritten Seoul” – 7,512,779
- “Mercy for None” – 6,577,924
- “Good Boy” – 6,266,526
- “For Eagle Brothers” – 3,564,205
Other notable entries include “Queen’s House” at #7 and “Oh My Ghost Clients” at #8. Both shows have gained significant traction, with “Queen’s House” being a revenge-driven melodrama and “Oh My Ghost Clients” blending comedy and supernatural elements.
Audience Reactions and Trends
Fans have been actively discussing the rankings online. Many expressed surprise at the strong performance of newer dramas like “Our Unwritten Seoul”, which surpassed established hits.
“I expected ‘Squid Game 3’ to be #1, but ‘Our Unwritten Seoul’ at #2 is a pleasant surprise. The storyline is so relatable!” – @kdramalover
“Glad to see ‘Oh My Ghost Clients’ in the top 10. Jung Kyung-ho’s acting is brilliant!” – @koreandramafan
The rankings also highlight the growing diversity in Korean dramas, with genres ranging from thrillers to romantic comedies making the list.
Where to Watch the Top Dramas
- “Squid Game 3” – Available on Netflix
- “Our Unwritten Seoul” – Streaming on Viki and Kocowa
- “Queen’s House” – Watch on Rakuten Viki and OnDemandKorea
- “Oh My Ghost Clients” – Available on Prime Video and Apple TV
The full list includes 20 dramas, with “The Haunted Palace” and “Salon de Holmes” also making strong appearances. The data shows that Korean dramas continue to captivate both local and international audiences.
Source (1)
