The latest star brand reputation rankings for September 2024 are out, and they bring exciting news for fans of K-dramas and K-pop. Actor Jung Hae In, the lead in Love Next Door, and K-pop group SEVENTEEN have made it to the top 10 of the rankings, alongside other major names like BTS, aespa, and Yoo Jae Suk. The list is compiled monthly by the Korean Business Research Institute and reflects the current popularity of stars based on several factors.

How the Rankings Are Determined

The rankings are based on factors such as consumer participation, media coverage, interaction, and community awareness. This data is collected from August 30 to September 30. The rankings give a good insight into which stars are currently trending in Korea.

Lim Young Woong Leads the September Rankings

At the top of the list is Korean trot singer Lim Young Woong. He scored a brand reputation index of 8,222,432, a 6.53% rise from his August score. Lim Young Woong continues to dominate with his music and immense popularity in the trot genre.

Son Heung Min Ranks 2nd

South Korea’s beloved soccer player Son Heung Min came in second with a score of 7,040,529, seeing a massive 46.79% rise since last month. His outstanding performances in the Premier League have clearly boosted his popularity.

Yoo Jae Suk Takes 3rd Place

Yoo Jae Suk, known as the “Nation’s MC,” ranked third, showing a 5.51% increase in his score. His brand reputation index for September is 5,390,449, showing how his charm on variety shows continues to resonate with the audience.

Jung Hae In Surges to 4th

Jung Hae In, currently starring in Love Next Door, has seen a significant jump in popularity. He landed in the fourth spot with a 5,311,554 brand reputation index, reflecting a 138.37% increase in his score compared to August. His performance in the drama, along with his chemistry with co-star Jung So Min, has captured viewers’ attention.

SEVENTEEN Rounds Out the Top 5

The 13-member K-pop group SEVENTEEN continues to make waves in the music industry. They secured fifth place on the list, with a brand reputation index of 4,936,235, a modest 2.18% rise from last month. The group’s consistent releases and captivating performances have earned them a spot in the top 5.

Full Top 30 Rankings for September

Here is the complete list of the top 30 stars for September 2024:

1. Lim Young Woong
2. Son Heung Min
3. Yoo Jae Suk
4. Jung Hae In
5. SEVENTEEN
6. aespa
7. IVE
8. LE SSERAFIM
9. BTS
10. Ma Dong Seok
11. Young Tak
12. FIFTY FIFTY
13. Kim Soo Hyun
14. DAY6
15. Shin Yubin
16. Jo Jung Suk
17. Shin Dong Yup
18. TWICE
19. Byeon Woo Seok
20. MAMAMOO’s Hwasa
21. ASTRO’s Cha Eun Woo
22. (G)I-DLE
23. TXT
24. Kang Daniel
25. Girls’ Generation’s Taeyeon
26. BLACKPINK
27. OH MY GIRL
28. NMIXX
29. Lee Chan Won
30. Park Jin Young

Why These Rankings Matter

The brand reputation rankings offer insight into which stars are currently in the spotlight and have the most influence in South Korea. Whether it’s through music, acting, or sports, these celebrities have captured the public’s attention in significant ways.

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