Justin Bieber accidentally created a new internet meme during a heated argument with paparazzi. The phrase “It’s not clocking to you that I’m standing on business” went viral after a video of the singer’s outburst spread online. Fans and social media users turned his words into jokes, memes, and viral trends.
The incident happened on June 12, 2025, outside Soho House Malibu. Bieber, 31, was filmed yelling at photographers who were following him. He tried to defend his privacy, saying he is a father and husband, but his choice of words confused many people.
Justin Bieber presses paparazzi for filming him at the beach
“It’s not clocking to you that I’m standing on business… I’m a human fckin being standing around my car AT THE BEACH. Idk who the fck is paying to provoke me, but I’m not the f*cking one.”pic.twitter.com/19bclfEJT1
“You’re not getting it. It’s not clocking to you. It’s not clocking to you that I’m standing on business, is it?” Bieber said in the video. The mix of slang terms made the moment instantly meme-worthy.
The phrase “standing on business” means being serious about something, often used in African American Vernacular English (AAVE). “Clocking” usually means noticing something. Bieber seemed to be saying the paparazzi didn’t understand he was serious about his boundaries.
However, his unusual wording led to jokes online. Many people mocked the way he combined the phrases. Some compared it to other celebrity slang mishaps. The meme spread quickly on Twitter, TikTok, and Instagram.
“Black folks really have other groups of people sounding crazy trying to keep up.” – Nicolas-Tyrell Scott (journalist)
The video clip was shared widely, with users making parodies and reaction memes. On TikTok, people lip-synced to Bieber’s words, adding funny captions. Some used the phrase in everyday situations, like ordering coffee or arguing with friends.
Bieber later addressed his mental health struggles in an Instagram post. He admitted to having “anger issues” and feeling “broken.” He wrote that people keep telling him to heal, but it’s not easy for him.
“People keep telling me to heal. Don’t you think if I could have fixed myself I would have already?” – Justin Bieber (Instagram Story)
This isn’t the first time Bieber has clashed with paparazzi. Over the years, he has often spoken about the stress of fame. In the recent video, he accused photographers of provoking him for money.
“I don’t know who the fck is paying to provoke me, but I’m not the fcking one. Stop provoking me and sht. I’m a real dad, a real husband, a real man.”* – Justin Bieber (to paparazzi)
Fans had mixed reactions. Some found the meme funny but also expressed concern for Bieber’s well-being. Others criticized him for misusing AAVE slang. The debate over celebrities borrowing Black slang continued online.
The meme became so popular that even other celebrities and influencers joined in. Some posted edited videos and memes using Bieber’s quote. The phrase “It’s not clocking to you” started trending as a joke caption.
Bieber and his wife, Hailey, have faced public scrutiny for years. Their marriage, parenting, and personal struggles often make headlines. The recent paparazzi incident added to the ongoing discussions about celebrity privacy.
Despite the jokes, the situation highlights the pressure Bieber faces as a public figure. His emotional outbursts and social media posts show he is struggling with fame. Fans hope he gets the support he needs.
The “standing on business” meme is now part of internet culture. It joins other viral celebrity moments that turned into jokes. Whether Bieber finds it funny or frustrating, the phrase is everywhere online.
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