K-Pop group NewJeans receives the “Frontier Prize” at the 11th E DAILY Culture Awards, with member Hyein delivering an emotional acceptance speech that left a strong impression on fans and fellow attendees.

On October 25, 2024, South Korean publication E DAILY hosted the 11th annual E DAILY Culture Awards to honor artists who contribute significantly to the performing arts. Among the celebrated honorees was NewJeans, the five-member girl group that debuted in 2022 and quickly redefined standards in K-Pop. Known for their unique sound and distinct style, NewJeans received the Frontier Prize, a recognition for their pioneering influence in the music industry.

NewJeans’ Impact Acknowledged with the Frontier Prize

Actor Song Seung Heon introduced the Frontier Prize, explaining it was designed to acknowledge “artists who showed a pioneering spirit with endeavors pushing the limits.” In his introduction, Song expressed the admiration for NewJeans’ ability to reshape the K-Pop industry with each release, creating a new paradigm for girl groups and impacting global music culture.

E DAILY also applauded the group’s role in representing a “generational shift” in K-Pop, congratulating NewJeans for their influence and celebrating their accomplishments. The group has consistently captivated fans with releases that push creative boundaries, cementing their place as trendsetters in the genre.

Hyein’s Unexpected Role in the Acceptance Speech

As the NewJeans members took to the stage to receive the award, Minji was initially expected to deliver the acceptance speech. However, in a brief, lighthearted exchange, Minji passed the microphone to Hyein, encouraging her by saying she had “prepared well” for this honor.

Minji: “Our Hyein prepared well for this speech, so I’ll let her have the mic.”

Though momentarily flustered, Hyein regained her composure, addressing the audience with heartfelt words of gratitude. She began by acknowledging the importance of the people around them in their journey, including their fans, affectionately known as “Bunnies.”

Hyein: “Oh, I’m not that prepared but… first of all, thank you for giving us such a special award at such a special place. Oh… Should we do the group greeting first? Sorry!”

Emotional Moments and Heartfelt Reflections

Reflecting on the significance of their career, Hyein expressed her deep appreciation for the support that surrounds the group, crediting their fans and the industry professionals who make their work possible.

Hyein: “Doing this work, I realized, ‘Wow. There are such good people out there.’ And, personally speaking, I think this work is only possible with the help of a lot of people around us. So, I’m incredibly grateful to have all the good people, including Bunnies, around me as I make one memory after another. This work I do is so special.”

Hyein, who became emotional mid-speech, touched on recent challenges the group faced, alluding to some difficult moments. Overwhelmed, she apologized for her tears, only to be comforted by her fellow NewJeans members.

Hyein: “But recently, I learned that it’s… not always possible to keep having these special moments… I’m so sorry for crying again!”

Minji: “Do you want me to help? You got this?”

Hyein continued, visibly moved, expressing how grateful she was to be able to perform for fans who have been by their side since their debut.

Hyein: “It’s such a blessing to be able to do what we like in front of the people who love us… I don’t know why I keep crying! Anyway, the five of us had no idea we’d come together like this. But we did and we’re now so special to one another. And we try hard to keep putting out good performances. We’re thankful for the people who help us do what we want. We accept this special gift and we hope to continue making special music for a lot of people to enjoy on the daily. Thank you.”

Fans Respond with Overwhelming Support

Moments from the award ceremony, especially of Hyein’s touching speech and her bandmates’ support, quickly went viral, as fans poured out words of encouragement and admiration. Social media posts highlighted fans’ love and support for NewJeans and their appreciation for the group’s resilience and talent.

• “A fisherman must overcome fierce waves to become seasoned. The challenges that NewJeans face now will make them grow bigger and stronger. I have no doubt about it.”
• “NewJeans members are so talented. I have new found respect for E DAILY. Let’s go global, NewJeans!”
• “Congratulations to NCT 127 for the daesang win. And NewJeans is so cool. Congratulations!”
• “OT5 Bubble Gum is precious…”
• “I love NewJeans. And Park Geun Hyung’s acceptance speech was touching, too. Thank you all!”
• “NewJeans’ raw live was no different from their recordings. It’s clear the girls are super talented. I love them!”
• “Thank you, E DAILY. Congratulations, NewJeans!”

The response underlined the strong connection between NewJeans and their fans, showing how meaningful the group has become to many. The recognition from E DAILY and the supportive messages from fans highlight the widespread appreciation for the group’s unique artistry and dedication.

Watch the full ceremony here.

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