The Korean Business Research Institute has released the latest brand reputation rankings for male idol groups for October 2024. These rankings are based on an in-depth analysis of consumer participation, media coverage, interaction, and community indexes, with data collected from September 12 to October 12, 2024.

SEVENTEEN Leads with a Major Surge in Brand Reputation

Topping the list is SEVENTEEN, who secured the number one spot with a brand reputation index of 6,566,205, reflecting a notable 97.13% increase from their previous score. The group’s high-ranking keywords included “MINITEEN,” “12th mini album,” and “SEVENTEEN STREET.” Among their top related terms were “reveal,” “comeback,” and “collaborate.” Additionally, the positivity-negativity analysis for SEVENTEEN showed an impressive 92.84% positive reaction from fans and the public.

BTS Soars to Second Place

BTS made an impressive leap to second place with a 305.05% increase in their brand reputation index, bringing their total score for October to 5,579,105. This sharp rise demonstrates their enduring influence despite their current group hiatus, fueled by individual member activities and special projects.

TWS Climbs to Third Place

Newer boy group TWS jumped to third place, achieving a brand reputation index of 2,903,449, marking a 140.36% rise from their previous month’s ranking. Their rapid ascent in popularity highlights the group’s growing fan base and media presence.

Stray Kids and BOYNEXTDOOR Round Out the Top 5

Coming in at fourth place, Stray Kids recorded a brand reputation index of 2,482,888, up 30.22% from September. Meanwhile, BOYNEXTDOOR took fifth place with a significant 175.52% increase, landing them a brand reputation index of 2,433,671.

Top 30 Boy Group Brand Reputation Rankings for October 2024

Here’s the complete list of the top 30 boy groups based on brand reputation for this month:

1. SEVENTEEN – 6,566,205
2. BTS – 5,579,105
3. TWS – 2,903,449
4. Stray Kids – 2,482,888
5. BOYNEXTDOOR – 2,433,671
6. SHINee
7. ENHYPEN
8. ZEROBASEONE
9. 2PM
10. THE BOYZ
11. RIIZE
12. HIGHLIGHT
13. ASTRO
14. ATEEZ
15. MONSTA X
16. BTOB
17. WINNER
18. TVXQ
19. NCT
20. Super Junior
21. CRAVITY
22. TXT
23. Wanna One
24. EXO
25. PENTAGON
26. ONEUS
27. Block B
28. TEMPEST
29. GOT7
30. SF9

These rankings serve as a reflection of each group’s current influence in the K-pop industry, taking into account fan engagement, media presence, and community interactions.

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