It was previously reported that Min Hee Jin had been trying to take ADOR with her out of HYBE. In response to claims, HYBE has stated that they had begun an audit against Min Hee Jin. Following the statement, Korean news outlets have reported that the audit covers accusations such as key information leakage, inappropriate external consulting, artist personal information leakage, and irregular personnel irregularities.

Amidst the furor and outpouring of negative media regarding Min Hee Jin, a few have chosen to stand up for her. Although many are upset at her for her actions such as leaking key information, and manipulating public opinion against HYBE and HYBE artists, others claim that the management in the K-Pop industry have always been doing this.

It is no secret that Korean media have ties to each giant in the industry. The Big 4 companies all have their own line of reporters that they reach out to in times of need. Manipulation and media play can help influence stock options as well as public opinion. As such, HYBE is also no stranger to this, even in the case of their war with Min Hee Jin.

Fact: There’s no entertainment company that does not try to manipulate public opinion about other artists negatively.

— Skkkxxxn

This is SM Entertainment’s usual method… Right before SM Entertainment idols debut, all sorts of negative rumors fly around, but the instant they debut, the public opinion towards them changes instantly. F*ck.

— Seomingming123

Media play, purposeful leaking of information, manipulating public opinion: Do you really believe that Min Hee Jin is the only management who does this in the industry? You’re this young and innocent? Saying it’s scary how she’s leaking information regarding the members? LOL.

— Suhwa_postpone

F*cking hilarious how young women are scared of Min Hee Jin’s management tactics. How did y’all manage to fangirl for n years? Are you not scared of the management tactics of all those male CEOs? Just say you don’t like her.

— Suhwa_postpone

It is no surprise in the industry to find out that CEOs and upper management are the ones responsible for information leaks at times. Previously, leaked music, music videos, as well as pre-debut photos and rumors were all part of corporate tactics to create buzz for K-Pop groups. It seems like netizens believe there must be more to the story. Min Hee Jin has yet to issue a statement.