Son Ye Jin and Jo Yuri are officially confirmed to lead Netflix‘s upcoming K-drama “Variety“, a thrilling series set in the competitive world of K-pop. The show will explore the dark side of fame, obsession, and power struggles within the entertainment industry.
The drama is directed by Kim Yong Hoon, known for his work on “Mask Girl” and “Beasts Clawing at Straws”. With a mix of intense storytelling and high-stakes drama, “Variety” is already one of the most anticipated Korean series on Netflix.
Son Ye Jin Plays A Ruthless Entertainment CEO
Son Ye Jin takes on the role of Sae Eun, the CEO of South Korea’s top entertainment agency. Her character is brilliant, ambitious, and willing to make tough decisions to protect her company’s success.
Sae Eun built the country’s biggest idol group from scratch. Now, as their contract nears its end, she faces a crisis. She must do whatever it takes to keep the group under her control, even if it means crossing moral lines.
This role marks a shift for Son Ye Jin, who is known for romantic dramas like “Crash Landing on You”. Here, she portrays a powerful but morally complex woman fighting to maintain her empire.
Jo Yuri Transforms Into An Obsessive Fan
Jo Yuri, who gained fame through “Squid Game” Seasons 2 and 3, plays Seung Hee, a fan whose admiration turns into dangerous obsession.
Seung Hee is no longer just a supporter from afar. She tracks her favorite idol’s every move, crossing boundaries between fandom and intrusion. Her actions threaten to disrupt the very system that Sae Eun controls.
Jo Yuri’s real-life experience as a former K-pop idol (from IZ*ONE) adds depth to her role. She understands both sides—the idol world and fan culture—making her casting particularly meaningful.
A Story Of Power, Obsession, And Betrayal
“Variety” dives into the intense relationship between star makers and star chasers. The series shows how far people will go for fame, control, and love.
The clash between Sae Eun and Seung Hee drives the plot. One wants to protect her empire, while the other is consumed by her obsession. Their conflict exposes the dark realities behind the glamorous K-pop industry.
Supporting characters include industry insiders, rival executives, and other fans, adding layers to the story. The cast features both veteran actors and fresh faces, promising a dynamic performance.
Director Kim Yong Hoon’s Signature Style
Kim Yong Hoon is known for his gripping crime dramas and bold storytelling. His previous work, “Mask Girl”, was a hit on Netflix, praised for its unpredictable plot and strong characters.
With “Variety”, he shifts from crime noir to the high-pressure world of K-pop. However, his signature tension and complex characters remain. Fans can expect a visually striking and emotionally intense series.
Netflix’s Growing Korean Content Lineup
Netflix continues to invest in Korean dramas following the global success of shows like “Squid Game” and “The Glory”. “Variety” adds to their strong lineup of original K-content.
The series is produced by CJ ENM Studios and UNU, the same teams behind other Netflix hits. This ensures high production quality and a compelling narrative.
While an exact release date is not yet confirmed, filming is underway. Given the star power and gripping premise, “Variety” is expected to draw massive attention upon its release.
What Fans Are Saying
“Son Ye Jin in a dark, powerful role? This is going to be iconic!” – @kdramalover
“Jo Yuri’s acting keeps getting better. Can’t wait to see her as an obsessive fan!” – @yurifanpage
“Finally, a K-drama that shows the real struggles behind K-pop fame.” – @entertainmentbuzz
When Will “Variety” Release?
Netflix has not announced the exact premiere date, but production is ongoing. Updates are expected later this year, with a likely release in 2026.
Fans of Son Ye Jin, Jo Yuri, and intense K-dramas should keep an eye out for more news. “Variety” is set to be a must-watch series.
Credits: Sources include Netflix announcements, industry reports, and fan reactions.
