Taylor Swift now has a dedicated SiriusXM radio channel, Taylor’s Channel 13, which launched on September 20, 2025. The channel is part of the excitement building toward the release of her new album, The Life of a Showgirl, on October 3, 2025. Fans can enjoy non-stop music from all eras of her career, along with special previews and events tied to the new album.
What Is Taylor’s Channel 13?
Taylor’s Channel 13 is a limited-time channel on SiriusXM, available 24/7 across North America. It started on September 20 and will run until October 19. The channel is designed to celebrate Taylor Swift’s music, from her earliest hits to her latest releases. Listeners can tune in to hear songs from her record-breaking albums, live performances, fan stories, and tracks from her upcoming album once it is released.
The channel is available on satellite radio in cars on channel 13 and on the SiriusXM app for smart devices. This makes it easy for fans to listen at home or on the go.
Connection to The Life of a Showgirl Album
The launch of Taylor’s Channel 13 is timed to build anticipation for Swift’s new album, The Life of a Showgirl. The album is set to release on October 3, 2025, which is the 13th day of the channel’s run. To mark the album’s release, the channel will play the full album every other hour starting at 12:00 AM ET on October 3.
The album features 12 songs, including a title track collaboration with Sabrina Carpenter. Swift described the album as a vibrant and lively project inspired by her experiences during the Eras Tour. She worked with producers Max Martin and Shellback, who have collaborated with her on previous albums like Red, 1989, and Reputation.
What Fans Can Expect from the Channel
Listeners of Taylor’s Channel 13 will enjoy a mix of content, including:
- Songs from all of Swift’s albums, including her four Grammy Award-winning albums for Album of the Year.
- Favorite tracks from the Eras Tour.
- Rare “From the Vault” songs.
- Live recordings and special fan-driven moments.
The channel will also feature fans sharing personal stories about how Taylor’s music has impacted their lives. This adds a community feel to the listening experience.
How This Channel Fits into Taylor Swift’s Broader Plans
The SiriusXM channel is just one part of the promotion for The Life of a Showgirl. Swift also announced a theater event called Taylor Swift: The Official Release Party of a Showgirl, which will run in cinemas from October 3 to October 5, 2025. The event will include the premiere of the music video for her single “The Fate of Ophelia,” behind-the-scenes footage, and new lyric videos.
Additionally, Swift revealed her engagement to Travis Kelce in late August 2025, adding to the personal milestones she is celebrating alongside her professional achievements.
Why This Channel Matters
SiriusXM has been a supporter of Taylor Swift since the beginning of her career, with her music first appearing on their pop station in 2007. The launch of Taylor’s Channel 13 reinforces her connection with fans and provides a dedicated space for them to engage with her music. As Scott Greenstein, President and Chief Content Officer of SiriusXM, stated:
“Taylor Swift continues to not only dominate the music world, but also every aspect of pop culture. Her chart-topping, award-winning songs resonate with every generation of listeners, and we are thrilled to deliver our subscribers a place to celebrate their fandom and the new album.”
How to Listen
Fans can access Taylor’s Channel 13 through:
- Satellite radio in vehicles tuned to channel 13.
- The SiriusXM app on smartphones and other devices.
The channel is available to all SiriusXM subscribers, and new users can sign up for a free trial offer.
Credits: SiriusXM Press Release, CNN
