Taylor Swift’s announcement of her 12th studio album, The Life of a Showgirl, has taken the internet by storm. The pop superstar revealed the news at 12:12 am on August 12, 2025, sparking a wave of excitement from fans and brands alike. The album’s new aesthetic—orange and mint green—has inspired companies, franchises, and even fictional characters to join in the celebration.
Brands Celebrate Taylor Swift’s New Era
Several major brands changed their social media profiles to match Swift’s new color scheme. X (formerly Twitter) was one of the first to react, updating its profile picture to a glittering orange “X” on a mint green background. The post mirrored Swift’s own social media update, where she replaced her icon with an orange lock on a mint backdrop.
The horror franchise Scream also joined in, with the official Ghostface account posting an image of the masked killer against an orange background. The caption simply read:
“We like orange.”
Shipping giant FedEx also embraced the trend, changing its logo to a glittery orange background with the playful caption:
“Don’t mind us we’re just tidying up here #NewProfilePic.”
Cookie chain Crumbl shared a photo of its packaging in orange with the caption:
“See you next era….”
Even food brands got creative. Skyline Chili photoshopped its signature Cheese Coney hot dogs onto Swift’s blurred album cover, referencing her song Blank Space:
“Cause darling, we’re a Coney dressed like a daydream.”
Streaming giant Netflix posted a clip from Sex Education, featuring a character in an all-orange outfit saying, “And I’m all orange!” The caption read:
“Logging on @ 12:12.”
Olive Garden took a humorous approach, sharing a mock album cover featuring breadsticks dressed as a Las Vegas showgirl. The caption said:
“She’s giving carbs, couture, and confetti. Consider this our official album cover prediction.”
Other brands like McDonald’s, Duolingo, Buffalo Wild Wings, Threads, and Wattpad also participated in the trend. Even the Empire State Building lit up in orange to celebrate the announcement.
Fans Decode Hidden Clues in Swift’s Announcement
Swifties quickly began analyzing past content for hints about the new era. Many pointed to Swift’s 2022 “Bejeweled” music video, where she played a showgirl. Fans noticed orange elevator buttons labeled “2” and “10”, possibly referencing her 12th album.
Others highlighted props from her Eras Tour, including orange burlesque feather fans used in the “I Can Do It With a Broken Heart” performance. Some fans even connected the album’s announcement date to Lady Gaga’s “Applause”, which was released on August 12—exactly 12 years before Swift’s reveal.
A viral theory suggests the orange and mint green colors symbolize copper oxidation, representing the effects of fame and aging in the spotlight. One fan explained:
“The colour scheme is copper oxidizing because a showgirl is on a pedestal for the world and over time, in the public eye they lose their shine… the weathering from being the target for the world’s misogyny.”
Mixed Reactions From Fans
While many fans celebrated the announcement, some expressed frustration over the lack of details. Swift has not yet revealed the album’s release date, tracklist, or cover art, leading to playful complaints. One fan tweeted:
“A Taylor Swift announcement followed by a 48-hour wait for the cover & release date should actually be considered psychological warfare.”
Others criticized the way the album was announced—through a teaser for boyfriend Travis Kelce’s podcast, New Heights. Some fans felt it was more of a cross-promotion than a traditional reveal. One user wrote:
“Announcing your album via a clip out from your boyfriend’s podcast is just. so unchic.”
Despite the debates, the hype remains strong. Swift’s upcoming appearance on New Heights—her first interview alongside a partner—has fans eagerly waiting for more details.
What We Know So Far
- Album Title: The Life of a Showgirl
- Announcement Date: August 12, 2025 (at 12:12 am)
- Color Scheme: Orange and mint green
- Pre-orders: Available on Swift’s website for vinyl, cassette, and CD
- Spotify Playlist: “And, baby, that’s show business for you!” featuring 22 Max Martin-produced songs
The album marks Swift’s first since regaining full ownership of her music catalog in May 2025. It follows her 2024 double album, The Tortured Poets Department, which was nominated for Album of the Year at the 2025 Grammys.
Credits: Rolling Stone, Billboard
