The tvN and Netflix drama “Typhoon Family“ is experiencing a surprising split between its strong television ratings and growing online criticism. While the show has consistently ranked first in its time slot, recent discussions on Korean online communities reveal that many viewers are expressing frustration with the storyline’s pacing and repetition.
The series, which airs on tvN and is available globally on Netflix, tells the story of a wealthy heir struggling to protect his family’s company during South Korea’s 1997 financial crisis. Despite a compelling premise and a popular cast including Lee Jun Ho and Kim Min Ha, the show is now facing calls of being “boring” and “frustrating” from a segment of its audience.
What “Typhoon Family” Is About
Set against the backdrop of the 1997 IMF crisis, a period of major economic hardship in South Korea, “Typhoon Family” follows the journey of Kang Tae Pung, the CEO of his family’s business, Typhoon Company. He took over the company after his father’s death and is now fighting to protect his father’s legacy during a national economic meltdown. The drama began airing on October 11, 2025, with new episodes releasing on weekends.
The show boasts a strong cast, with Lee Jun Ho in the lead role, supported by Kim Min Ha, Sung Dong Il, Kim Ji Young, and Kim Min Seok. Its initial premise, combining family drama with historical economic turmoil, was praised for its nostalgic 1990s setting and potential for a powerful narrative.
The Growing Wave of Viewer Criticism
Despite its strong performance in the Nielsen ratings, a wave of criticism has emerged on Korean community forums like TheQoo. A viral post on the platform specifically gathered reactions from viewers who are losing patience with the series.
Many comments point to a sense of repetition and a lack of satisfying progression in the story. One netizen stated, “It keeps repeating the same frustrating storylines and unclear resolutions, while the slow pacing and drawn-out directing are also turning people away.” This sentiment is echoed by other viewers who find the plot has become predictable.
Specific viewer complaints shared online include:
- “It’s so dull. Nothing happened again today.”
- “It looks like it should be fun, but it’s boring.”
- “The plot feels the same every time… even the ‘satisfying’ moments aren’t that satisfying.”
Some criticism has also been directed at the show’s writing, with one comment suggesting, “This writer shouldn’t be doing 16-episode dramas.” Another viewer speculated about the production, saying, “I heard the actor only read up to Episode 4 of the script before joining, and everything after that went downhill.”
Strong Ratings Amidst Negative Reviews
The most confusing aspect of the “Typhoon Family” situation is its consistent performance in the television ratings. According to data, the drama has remained first in its time slot ever since its first episode aired. The viewership numbers in Seoul and nationwide even reached a new peak with one of its most recent episodes, indicating that while some viewers are vocal about their dissatisfaction, a large audience continues to tune in.
This creates a complex picture for the drama, proving that record-breaking ratings do not automatically translate to universal viewer satisfaction. The disconnect between the numerical success and the online discourse has become a key point of discussion. If the criticism continues to grow, it remains to be seen how long the show can maintain its top position.
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Source: TheQoo
