A video showing a young man being hand-fed dessert at a high-end Louis Vuitton café in Bangkok has become a massive online talking point. The clip, widely shared with claims that the man is Jay Ma, son of Chinese billionaire Jack Ma, has sparked a wave of reactions ranging from disbelief to mockery. However, investigations into the viral moment confirm that the man in the video is not the child of the Alibaba founder, but rather a social media influencer known for creating satirical content about luxury lifestyles.
The Viral Video That Captivated Social Media
The short video, which spread rapidly across TikTok, Instagram, and X (formerly Twitter) in late November 2025, shows a specific scene. A young Asian man is seated at a table inside what appears to be the Louis Vuitton café in Bangkok. Instead of eating himself, he is being patiently fed a dessert by an attendant, while another adjusts a napkin for him. The clip was originally posted to an Instagram account called @the.internationalkid, which has nearly 480,000 followers and is filled with posts showcasing designer fashion, luxury hotels, and global travel.
Accompanying captions on social media firmly stated the man was “Jay Ma,” identified as the son of China’s richest man. This immediately tied the extravagant display to Jack Ma, the famous co-founder of the Alibaba Group, whose net worth is estimated to be over $30 billion. The idea that the heir to such a fortune would be hand-fed in public struck many as the pinnacle of pampered excess, ensuring the video’s viral spread.
Who Is the Real Jay Ma?
The individual at the center of the storm is indeed named Jay Ma, but he is not Jack Ma’s son. He is a content creator and influencer who has built an online persona around portraying an ultra-wealthy “international kid”. His Instagram bio describes him as a “Foreign exchange student final boss,” and reports indicate he studied at New York University before earning a master’s degree in astrophysics from the University of Chicago.
His content is largely understood to be satirical, intentionally exaggerating the stereotypes of rich, globe-trotting students for entertainment and engagement. The viral dessert-feeding clip is believed to be another one of these staged scenarios, designed to generate buzz and comments. Despite the clear performance aspect, the direct use of the “Ma” surname and the luxury setting was enough for many viewers to accept the connection to the Alibaba founder without question.
The Truth About Jack Ma’s Family
The speculation online crumbles under basic fact-checking regarding Jack Ma’s actual family. Jack Ma is married to Zhang Ying, and the couple is known to have two children. Their son is named Ma Yuankun (also known as Jerry Ma), who was born in 1992. Unlike the social media influencer, the real Ma Yuankun has been deliberately kept out of the public eye. He studied computer science at the University of California, Berkeley and maintains an extremely private life due to the family’s well-documented concerns about security and unwanted attention.
The Ma family has successfully shielded the children from media scrutiny for years. There are no credible public photos or social media accounts belonging to Jack Ma’s son, making the lavish, public display in Bangkok completely inconsistent with the family’s behavior. As one report bluntly stated, the viral theory is “even less credible” given the family’s intense preference for privacy.
How the False Narrative Spread Online
The rumor that Jay Ma is Jack Ma’s son is not new; it has circulated online for some time, primarily fueled by the influencer’s own curated content. His consistent presence in elite global locations, wearing high-end fashion, naturally leads some followers to assume a background of immense wealth. Some reports suggest that part of his online strategy involves hiring teams to help stage these expensive-looking scenes, which further feeds the myth of his supposed lineage.
The dessert video acted as a catalyst, presenting a single, shareable image that seemed to confirm all the existing whispers. The visual was so potent that it overrode critical thinking for many, transforming an unverified claim into an accepted “fact” as it was reposted thousands of times.
Public Reaction to the Extravagant Display
The response to the video was swift and largely critical. Many viewers expressed secondhand embarrassment and mocked the notion of a grown adult needing to be fed.
Poker player Robbi Jade Lew called the video “embarrassing,” while other online commenters made jokes about robots and overly pampered lifestyles. On social media platform X, users did not hold back their opinions.
“If this is how my kids will turn out, I might as well start clubbing now and taking luxury vacations,” wrote one user.
Another added, “Imagine being a full grown infant”.
A third comment read, “Jay Ma, the son of the richest man in China, is hand-fed at the most expensive restaurant in Hong Kong. Can someone tell him to grow the fu** up?”.
Some observers, however, recognized the clip for what it was. One X user clarified the situation, stating, “This is Jay Ma, who is just a TikTok creator portraying a rich kid. He isn’t the son of the wealthiest man in China; this is all just an act”.
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Jack Ma’s Current Status and Net Worth
The controversy inadvertently shines a light back on the real Jack Ma, who has kept a lower public profile in recent years. After facing regulatory challenges in China starting in late 2020, the billionaire entrepreneur stepped back from public life. He returned to China in 2023 and has since taken on a more visible, though less formal, role at Alibaba, focusing on areas like artificial intelligence and strategy.
Despite market fluctuations, Jack Ma remains one of the world’s wealthiest individuals. Bloomberg estimates his net worth at approximately $45.8 billion, while other assessments place it around $30.7 billion. His wealth primarily comes from his stakes in Alibaba Group and the financial technology company Ant Group.
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