The MBC K-drama ‘When the Phone Rings’ has gained widespread acclaim, becoming a global hit with its gripping storyline and unique blend of romance and thriller elements. The 12-episode drama has already made its mark with impressive ratings and international recognition.
Viewership Milestones
The series, starring Yoo Yeon Seok and Chae Soo Bin, achieved its highest nationwide viewership rating of 9.2% during a pivotal scene featuring a two-person jump rope competition at a company retreat. According to Nielsen Korea, the sixth episode recorded ratings of 6.9% nationwide and 6.4% in metropolitan areas, while securing a 2.4% rating among the 2049 demographic.
Despite facing obstacles, including cancellations due to President Yoon Suk Yeol’s martial law declaration and backlash over a sign language misrepresentation controversy, the drama has consistently drawn a growing audience.
International Success
On the global stage, ‘When the Phone Rings’ ranked second in Netflix’s TV Show category within two weeks of its release, topping the charts in 33 countries, according to FlixPatrol. The drama’s popularity also boosted the original web novel it is based on, increasing its views fivefold and generating a 14.6-fold revenue spike, earning the top spot on KakaoPage’s web novel rankings.
A Blend of Romance and Suspense
The drama follows a romance-thriller narrative centered on a marriage of convenience, blending emotional storytelling with suspense. Its nuanced approach to melodrama resonated deeply with audiences, particularly female viewers. The director’s moderation of explicit content expanded its appeal to a broader audience, cementing its success.
Reviving the Melodrama Genre
As concerns over the decline of melodramas linger in the entertainment industry, ‘When the Phone Rings’ has reignited interest in the genre. Its success signals the enduring demand for compelling melodramatic narratives, offering hope for a resurgence of such dramas in the production landscape.
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