Sydney Sweeney and Scooter Braun are reportedly engaged after more than a year of dating. The news arrives as the Euphoria star faces heavy criticism from female Olympic athletes over a nude sports prediction advertisement for Novig. Sources close to the couple say the proposal happened quietly, while a separate report claims a top Hollywood agent urged Sweeney to leave Braun for the sake of her career.
The Reported Engagement and How It Happened
In Touch Weekly reported on September 15, 2026, that Scooter Braun has proposed to Sydney Sweeney after over a year of dating. An insider told the outlet that the couple took the step after Sweeney, 29, moved into Braun’s $65 million Los Angeles home in August 2026 — within a month of them dating.
The engagement news comes just days after Page Six reported that Braun, 45, was “working towards putting a ring” on Sweeney’s finger and had told people close to him that he sees her in his future. A source said Braun “thinks she is the modern Marilyn Monroe” and was “trying very hard to marry her”.
Not everyone in the couple’s circle is celebrating. A separate insider described the match as “a match made in disaster,” claiming Braun has undisclosed financial stakes in some of Sweeney’s business deals, including the sports prediction platform Novig and her lingerie brand Syrn. The insider alleged Braun has been “pulling strings behind the scenes without her knowing”.
The couple first met at Jeff Bezos and Lauren Sánchez’s wedding in Venice, Italy, in summer 2025. They were seen holding hands in Los Angeles by September 2025, and a source told PEOPLE in December 2025 that they were in a “committed relationship”. Braun made their relationship Instagram official in April 2026, and Sweeney followed with her own post on May 1, 2026.
What the Novig Ad Shows and Why Athletes Are Angry
The controversy centers on a Novig campaign released in September 2026. The ad features Sweeney posing nude or nearly nude with sports equipment — footballs, basketballs, tennis rackets, and baseball bats — strategically covering her body. In one shot, she lies naked on top of a basketball. The commercial was viewed more than 22 million times in its first two days, and Novig’s Instagram Reel of the ad hit 37 million views in four days.
Female athletes across multiple sports spoke out against the campaign.
“I can’t describe how infuriated I feel when I watch this. Not only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is — teamwork, friendship, dedication, excellence, unity.”
— Ariarne Titmus, four-time Olympic swimming gold medalist
British sprinter Amy Hunt, who won four European Championship gold medals in August 2026, responded after finishing fourth in the 200m at the World Athletics Ultimate Championship.
“Sydney Sweeney, this is what women in sport look like: 21.4. Muscles. Hard work, blood, sweat, tears. This is a beautiful evening.”
— Amy Hunt
Australian surfer Felicity Palmateer told CNN the campaign is “very damaging, especially for young females getting into sport” and added, “We want to be valued for what we can do, not what we look like”. Australian swimmer Lani Pallister posted a training video with the caption: “Don’t know what Sydney thinks sport looks like, but THIS is what sport looks like”.
Novig CEO Jacob Fortinsky addressed the backlash at a Front Office Sports conference, saying the company “never intended to portray female sports” but also stating that Sweeney “was driving a lot of the visuals and the messaging”. He added that Novig expected backlash and has been “very happy with how positive the feedback has been overall”.
Sweeney’s Response to the Backlash
Sydney Sweeney did not issue a direct statement about the criticism. Instead, she shared a series of images on her Instagram Stories featuring athletes who had posed nude in past campaigns, including Serena Williams, Ronda Rousey, Sue Bird, and Megan Rapinoe. The posts appeared to suggest she is not the first public figure to use nudity in a sports-related promotion.
In a press release about the campaign, Sweeney said: “The campaign was about embracing a fun idea. The concept is simple: cut through the noise and put the focus entirely on sports”.
The response did not quiet the criticism. Commentators argued that comparing the Novig ad to ESPN’s Body Issue overlooks the different contexts in which those images were created. Sweeney reportedly lost over 200,000 Instagram followers after the backlash.
This is not the first time one of Sweeney’s advertisements has caused controversy. In summer 2025, she appeared in an American Eagle campaign with the slogan “Sydney Sweeney has great jeans,” which critics said was a pun on “genes” and carried problematic undertones.
The Career Advice That Made Headlines
Just hours before the engagement news broke, Page Six reported that Ari Emanuel, executive chairman of WME Group, allegedly told Sweeney in January 2026 that she should break up with Braun to be taken seriously in Hollywood.
“Ari was telling her that if she wanted to be taken seriously as an actress and businesswoman, she needed to break up with Scooter.”
— A source told Page Six
A representative for Emanuel denied that the meeting took place and denied that he ever told Sweeney to leave Braun. Sources said the comments made their way back to Braun, who was upset — even though Braun had encouraged Sweeney to take the meeting with Emanuel in the first place.
Sweeney signed with CAA in September 2026. Reports suggest Braun was involved in connecting her with CAA principal Kevin Huvane, though a source close to the actress said her team had already met with CAA independently.
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Sydney Sweeney and Scooter Braun Relationship Timeline
- June 2025: Sweeney and Braun meet at Jeff Bezos and Lauren Sánchez’s wedding in Venice, Italy.
- August 2025: Their relationship becomes public after they are spotted together in Italy.
- September 2025: The couple is seen holding hands in Los Angeles.
- December 2025: A source confirms they are in a “committed relationship.”
- April 2026: Braun makes their relationship Instagram official.
- May 1, 2026: Sweeney shares photos with Braun on Instagram for the first time.
- August 2026: Sweeney moves into Braun’s $65 million Los Angeles home.
- September 12, 2026: Braun posts a birthday tribute to Sweeney on Instagram, calling her “the exception to every rule”.
- September 15, 2026: In Touch Weekly reports the couple is engaged.
Also Read: Sydney Sweeney Visits Times Square for First Time During Late-Night Date with Scooter Braun
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