BTSV recently sparked significant controversy within the ARMY fandom (and beyond) after sharing a series of old photos on Instagram, one of which featured a bag of McDonald’s fries.
| @thv/Instagram
While BTS’s connection with McDonald’s isn’t new, the brand now carries weighty implications due to its association with the BDS movement. This movement targets companies linked to Israel following the nation’s military attacks and genocide in Gaza.
The backlash against McDonald’s intensified after it began donating free meals to the Israeli army.
A segment of the BTS ARMY has since been vocal in urging BTS’s label, HYBE, to distance itself from any affiliations with Zionism. V’s recent Instagram post has thus sparked a significant divide among fans.
A massive portion of the fandom condemned V for sharing the photo — regardless of when it was taken — calling him out for being insensitive.
children of gaza are eating tree leaves while taehyung flaunts eating the brand that directly funds the starvation and k!ll!ng of these children. pic.twitter.com/FvW0muHuYy
i hope he knows and never forgets, out of all the guys it was his photocard that was pulled out of the rubble and now taehyung supports mcdonalds? https://t.co/LmiWdJQGNqpic.twitter.com/ULOEHrYiZ6
Many fans have criticized him for what they perceive as a lack of awareness, stating that he deserves the backlash he is receiving and calling him “tone deaf.”
what level of tone deaf you are on to post this brand after almost 1 year of genocide kim taehyung?? Speechless pic.twitter.com/JtC5PkpF0S
y'all are fucking insane. he's the one who fucked up and you need to accept that. what happened to holding people accountable? y'all are always foaming at the mouth at any opportunity to call out others (rightfully) for the same thing you're now excusing from taehyung. hypocrisy pic.twitter.com/UsFCgiCDIO
i dont wanna see a single person trying to defend him btw he needs to be called out this is a global boycott of one of the major brands yall make idols apologize for the most stupid shit, taehyung better come forward and explain himself this is not at all okay
Most of you only saw the brand. You didn't notice he's showing 7 fries, 4 hyungs (long) and 3 maknaes (short). Your hate blinds you. WE LOVE YOU TAEHYUNG BORAHAE TAEHYUNG FOREVER WITH YOU TAEHYUNG WE PURPLE YOU TAEHYUNG pic.twitter.com/Dxx0RQm2Ua
WE LOVE YOU TAEHYUNG BORAHAE TAEHYUNG WE PURPLE YOU TAEHYUNG ARMYS ARE WITH TAEHYUNG ARMYS LOVES TAEHYUNG WITH TAEHYUNG TILL THE END WITH BTS TILL THE END BTS BTS BTS pic.twitter.com/FwAq7LUk5N
They argue that the harsh criticism and name-calling directed at him are unwarranted and excessive.
Fck you b!tch acting like taehyung is not getting slandered by everyone right now and the worst part is that armys are leading them, keep taehyung and yunjin names out your fckin mouth if you don't have anything good to say . https://t.co/XHRWZg4pkn
taehyung getting dragged with 90k likes tweets over an insta photodump from 2022 but no boycotter or kpop stan cared when “BiG3” kpop idols promoted and collaborated with star bucks, coca cola, MacDonald's and puma
As the debate continues, it remains to be seen how HYBE and BTS will navigate the divide. Will they address the massive controversy, or will V delete the controversial post?
Let us know what you think in the comment section of our social media post.
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