A Virtuous Business is an upcoming romantic comedy featuring a stellar cast, including Kim So Yeon and Yeon Woo Jin. Set to release this October, the drama blends humor and life lessons in a unique setting. Here’s a breakdown of all the essential details.
Release Date
A Virtuous Business is set to premiere on October 12, 2024, with its final episode airing on November 17, 2024. The series will consist of 12 episodes.
Time
New episodes will air at 10:30 PM KST every Saturday and Sunday. For international viewers, the airing time converts to 7:00 PM IST.
Where to Watch
The drama will air on JTBC and will be available for global streaming on Netflix.
Genre
This drama falls under the genres of business, comedy, and slice-of-life, with a fresh take on women’s empowerment in the 1990s.
Plot
Set in a rural village during the 1990s, A Virtuous Business explores the lives of women selling adult products door to door—something considered taboo in that era. It highlights their personal journeys toward financial independence and social empowerment, despite the societal expectations they faced.
Kim So Yeon plays the role of Han Jung Sook, a humble housewife who becomes a door-to-door saleswoman for adult products due to financial pressures. This new venture marks a significant turning point in her life.
Yeon Woo Jin portrays Kim Do Hyun, a police officer who returns from the U.S. to work in the rural village. Coming from a wealthy family, he quickly rises through the ranks but finds himself in unusual circumstances working in a remote area.
Kim Sung Ryung as Oh Geum Hee, a refined and intelligent woman who takes up the sales job with her husband and embarks on a thrilling new chapter.
Kim Sun Young as Seo Young Bok, a mother juggling numerous responsibilities, whose family brings humor into the story.
These women form an unlikely yet strong bond, transforming their lives and breaking the norms of their time.
Cast
Here’s a detailed look at the main cast:
Actor
Role
Notable Works
Kim So Yeon
Han Jung Sook
Tale of the Nine-Tailed 1938, The Penthouse series
Yeon Woo Jin
Kim Do Hyun
Queen For 7 Days, Daily Dose of Sunshine
Kim Sung Ryung
Oh Geum Hee
Kill Heel, Are You Human Too?
Kim Sun Young
Seo Young Bok
Reply 1988, Queenmaker, Crash Landing on You
Lee Se Hee
TBA
Bad Prosecutor, Hospital Playlist Season 2
Crew
The drama is directed by Jo Woong, known for Love All Play and Justice, with Choi Bo Rim handling the screenplay. Choi Bo Rim has worked on notable projects like My Roommate is a Gumiho and Touch Your Heart.
Other Details
A Virtuous Business is a remake of the British series Brief Encounters, which aired in 2016. The original show centered on women selling adult products in 1980s Britain, and the Korean adaptation maintains that essence but shifts the setting to 1990s South Korea, adding a fresh cultural perspective.
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Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
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