March 2025 Korean Drama Brand Reputation Rankings: ‘Buried Hearts’ Tops the List with ‘Undercover High School’ and ‘Cinderella Game’ in Close Competition
Korean drama fans now have a clear picture of March’s most talked-about shows. The Korean Business Research Institute released its latest brand reputation rankings, revealing the top dramas that captured audience attention.
How the Rankings Are Determined
The rankings are based on a detailed analysis of 18 popular dramas. Researchers examined consumer participation, media coverage, interaction, community awareness, and viewership, using big data collected from February 11 to March 11.
March’s Top Dramas
“Buried Hearts” took the top spot with a brand reputation index of 5,770,644. Key phrases associated with the drama included “Park Hyung Sik,” “Heo Joon Ho,” and “political slush fund.” Related terms that appeared frequently were “hack,” “tense,” and “shocking.” The drama also received a 91.94 percent positive reaction in its positivity-negativity analysis.
“Undercover High School” followed closely in second place, achieving a brand reputation index of 5,533,122.
“Cinderella Game” secured third place with a brand reputation index of 4,370,241, and “For Eagle Brothers” came in fourth with a score of 4,370,121.
“Melo Movie” rounded out the top five, earning a brand reputation index of 3,780,385.
The Full Top 17
Here is the complete list of the top 17 dramas for March:
Saikat Nandy is an entertainment news writer who covers the latest trends and stories from the world of showbiz, has a keen eye for spotting the most interesting and relevant topics, and delivers them to his audience with flair and humor. He is also a freelance blogger, content writer, and website designer who loves to explore new technologies and creative ideas.
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