Korean drama fans now have a clear picture of March’s most talked-about shows. The Korean Business Research Institute released its latest brand reputation rankings, revealing the top dramas that captured audience attention.
How the Rankings Are Determined
The rankings are based on a detailed analysis of 18 popular dramas. Researchers examined consumer participation, media coverage, interaction, community awareness, and viewership, using big data collected from February 11 to March 11.
March’s Top Dramas
“Buried Hearts” took the top spot with a brand reputation index of 5,770,644. Key phrases associated with the drama included “Park Hyung Sik,” “Heo Joon Ho,” and “political slush fund.” Related terms that appeared frequently were “hack,” “tense,” and “shocking.” The drama also received a 91.94 percent positive reaction in its positivity-negativity analysis.
“Undercover High School” followed closely in second place, achieving a brand reputation index of 5,533,122.
“Cinderella Game” secured third place with a brand reputation index of 4,370,241, and “For Eagle Brothers” came in fourth with a score of 4,370,121.
“Melo Movie” rounded out the top five, earning a brand reputation index of 3,780,385.
The Full Top 17
Here is the complete list of the top 17 dramas for March:
- “Buried Hearts“
- “Undercover High School”
- “Cinderella Game”
- “For Eagle Brothers”
- “Melo Movie”
- “The Trauma Code: Heroes on Call”
- “Friendly Rivalry”
- “My Dearest Nemesis”
- “When the Stars Gossip”
- “The Queen Who Crowns”
- “My Merry Marriage”
- “The Witch”
- “Motel California”
- “Desperate Mrs. Seon Ju”
- “The Potato Lab”
- “When Life Gives You Tangerines”
- “Mother and Mom”
- “KICKKICKKICKKICK”
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