BTS’ V’s Massive Influence Sells Out $13,500 Cartier Watch Almost Instantly After Military Discharge; See His Luxury Collection

BTS' V's Massive Influence Sells Out $13,500 Cartier Watch Almost Instantly After Military Discharge; See His Luxury Collection

Written by

Sougata Nandi

(

)

: 39

BTS member Kim Taehyung, also known as V, has once again proven his massive influence in the fashion world. Just days after his military discharge, the luxury Cartier watch he wore during his return ceremony sold out instantly. Fans rushed to buy the same model, showcasing his unmatched power as a trendsetter.

On June 10, 2025, V completed his mandatory military service alongside fellow BTS member RM. During his public appearance, he wore a sleek black-strapped Cartier Santos-Dumont watch worth $13,500. Within hours, the watch was completely sold out on Cartier’s official website. This isn’t the first time V has caused such a frenzy—his fashion choices often lead to instant sell-outs.

“His impact is insane, sold-out king indeed!” one fan tweeted. Another added, “Selling out a Cartier watch worth 13k+—only Kim Taehyung can relate.”

V has been a global ambassador for Cartier since 2023. His love for luxury watches is well-documented, and his collection includes some of the brand’s most iconic pieces. Here’s a look at the watches he has been spotted wearing:

  • Santos-Dumont Watch (Quartz movement) – $3,450
  • Cartier Crash London (18K Gold Asymmetric Wristwatch) – $225,000
  • Tank Louis Cartier (Yellow Gold Watch) – $11,700
  • Tank Louis Cartier Watch – $13,000
  • Cartier Tank Must (Quartz Watch) – $3,450

The Crash watch, in particular, gained attention when V expressed his desire to own it in a 2023 interview. He mentioned it was still on auction, making it difficult to acquire. Fans later spotted him wearing it at J-Hope’s concert, confirming he had finally added it to his collection.

“It’s still on auction, so its price is not settled yet… Cartier Crash watch. I’m trying to buy a Crash. Such a flex. But there’s a chance I can’t buy it, so I’m trying hard,” V had said in the interview.

Apart from watches, V’s association with Cartier includes their Panthère de Cartier jewelry line. He was announced as the face of the campaign in 2023, modeling red suits layered with rings, bracelets, and necklaces. Even during his military service, Cartier maintained a close relationship with him, sending personalized lunchboxes to his base.

V’s influence extends beyond fashion. After his discharge, everything he was seen with—from a book he read to the chair he sat on during a livestream—sold out immediately. Fans joked about his “Midas touch,” where anything he touches turns into a trend.

“If not because Tae can’t be bought, but that baby would have sold out too. Sigh,” a fan humorously tweeted. Another added, “Kths got too much money on their hands cos, the rest I understand but the chair??? Really.”

Also Read: BTS V (Kim Taehyung) Named ‘Most-Loved Celebrity’ on Military App Goondori; See Record-Breaking Fan Support

With his military service now behind him, V is expected to return to music and other projects. His fashion choices will likely continue making headlines, especially with his deep connection to luxury brands like Cartier.

mORE RECENT NEWS: