Fans of romantic K-dramas and global superstar Jisoo have a major new series to anticipate. The upcoming Netflix original Boyfriend On Demand, starring Jisoo of BLACKPINK and seasoned actor Seo In-guk, is scheduled to arrive on the streaming platform in 2026. The drama, which blends modern romance with a unique technological twist, has generated significant excitement since its announcement. Recent updates suggest a potential release window earlier in the year, with filming already completed and the project now in post-production.
The Premise And Storyline
Boyfriend On Demand tells the story of Seo Mi-rae, a talented but overworked webtoon producer played by Jisoo. Exhausted by her demanding career, she has grown accustomed to a life without romance. Her situation changes when she gains access to a unique virtual dating service called “Monthly Boyfriend.” This device allows her to enter a digital world and experience romantic relationships with flawlessly designed, unrealistically perfect AI-generated boyfriends. These virtual encounters successfully reawaken her long-dormant desire for love and connection.
In the real world, Seo Mi-rae’s main source of tension is her workplace rival, Park Kyeong-nam, portrayed by Seo In-guk. He is also a webtoon producer known for his skill but comes across to Mi-rae as indifferent, selfish, and deeply uncomfortable to be around. Unbeknownst to her, Park Kyeong-nam carries his own personal secrets. The central narrative explores the contrast between the convenient, curated perfection of virtual romance and the complicated, unpredictable nature of real human relationships, asking whether a genuine connection can blossom with the most unlikely person.
The Star-Studded Cast And Key Characters
The drama’s appeal is significantly amplified by its high-profile lead actors. Jisoo takes on the role of Seo Mi-rae, marking another major acting project following her leading role in the 2021-2022 drama Snowdrop. Her involvement brings immense global attention from both K-drama enthusiasts and the massive international fanbase of BLACKPINK.
Playing opposite her is Seo In-guk as Park Kyeong-nam. Seo In-guk is a well-established and respected actor known for his charismatic performances in popular series like Doom at Your Service and Café Minamdang, and his experience is expected to bring depth to the male lead role.
The supporting cast adds further prestige. Actors Gong Min-jeung and Kim Ah-young have also been confirmed for the series. Excitingly, reports indicate that the drama will feature special cameo appearances from three renowned actors—Lee Jae-wook, Seo Kang-joon, and Lee Soo-hyuk—who are set to portray the AI boyfriends within the virtual dating service. This casting choice has generated considerable buzz among fans.
Production Details And Current Status
Boyfriend On Demand is directed by Kim Jung-sik, whose previous works include the Work Later, Drink Now series and the drama No Gain No Love. The series is produced as a Netflix original. Notably, the production traveled internationally for filming, with scenes shot in Cebu, Philippines in early 2025.
“It is scheduled to be released around February next year, so please look forward to it a lot! All filming is finished. I heard they’re in post-production right now,” actor Seo In-guk stated during a radio appearance in November 2025.
This comment provides a crucial update, signaling that the project is nearing completion. While Netflix has officially listed the drama for a general 2026 release, Seo In-guk’s announcement points to a more specific premiere window around February 2026. The post-production phase is reportedly focused on technical aspects like computer graphics (CG) work, which is essential for creating the show’s virtual reality elements.
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Why This Drama Stands Out
Boyfriend On Demand arrives with several elements that distinguish it from standard romantic comedies. Its core concept of exploring love and relationships through the lens of artificial intelligence and virtual reality taps into contemporary questions about technology’s role in our personal lives. The premise allows the show to examine themes of modern loneliness, the pursuit of perfection, and the definition of authentic connection in a digital age.
The series is also positioned as a significant release in Netflix’s ongoing investment in Korean content. Following the global success of other Netflix K-dramas, Boyfriend On Demand is among the platform’s anticipated new offerings for 2026. With its blend of a trendy, tech-based plot, star-powered cast, and the global reach of Netflix, the drama is poised to attract a wide international audience when it finally premieres.
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