The internet is officially in a frenzy after Netflix dropped the official trailer for Boyfriend on Demand, the upcoming Korean romantic comedy starring BLACKPINK’s Jisoo and Seo In-guk. While fans were already excited to see the two leads share the screen, the trailer delivered a surprise that no one saw coming: a massive lineup of some of the most popular actors in the K-drama industry appearing as Jisoo’s virtual boyfriends. Social media immediately exploded with questions, the most frequent being, “Is that Jay Park?” and “Wait, is that Lee Jae-wook?”
The trailer, released on February 19, 2026, offers a vibrant look at a series that promises to blend workplace realism with high-concept fantasy. Viewers are introduced to Seo Mi-rae (Jisoo), a burnt-out webtoon producer who decides to escape her monotonous life by subscribing to a virtual dating simulation service. This app, also called Boyfriend on Demand, creates flawless, custom-made romantic scenarios based on the user’s ideal type. The result is a whirlwind of dates with an array of perfect men in equally perfect settings .
However, the series adds a twist to this digital fairytale. In the real world, Mi-rae keeps running into her workplace rival, Park Kyeong-nam (Seo In-guk). The two form an unlikely bond as “overtime work buddies,” sharing late nights and deadlines. As her virtual dates become more extravagant, her connection with the very real and very imperfect Kyeong-nam begins to complicate her understanding of what she actually wants .
The “Monthly Boyfriend” Lineup That Broke the Internet
The biggest talking point from the trailer is undoubtedly the star-studded cast of special appearances. The series features an incredible roster of actors who pop up as Mi-rae’s virtual dates, each embodying a different romantic trope. The lineup includes Seo Kang-jun, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Jay Park, Kim Young-dae, and Lee Sang-yi .
Seeing so many familiar faces in quick succession during the trailer caused a wave of shock and excitement across social media platforms. Fans were left doing double-takes, trying to confirm if they had actually spotted all these A-listers in what were initially thought to be brief cameos. The reaction was immediate, with many expressing disbelief at the sheer scale of the casting.
Director Kim Jung-sik, known for his work on Work Later, Drink Now and No Gain No Love, explained the creative choice behind this unique structure. He shared that the appeal of the series lies in watching the main character experience different kinds of romantic relationships across various settings and universes, all within a single show . He stated:
“One of the most appealing points of ‘Boyfriend on Demand’ is that the main character experiences different romantic relationships with various individuals, in diverse settings and universes, all within a single series. As such, viewers can enjoy a wide spectrum of romantic comedies.”
This format allows the drama to explore everything from nostalgic school romances to glamorous red-carpet events and medical-themed encounters, giving audiences a little bit of everything .
Jisoo’s Versatile Performance Takes Center Stage
For Jisoo, Boyfriend on Demand represents a significant return to long-form storytelling following her roles in Snowdrop and the recently released Newtopia. The trailer showcases her character navigating two distinct worlds, and the director put special emphasis on highlighting her range as an actress.
In the virtual sequences, Mi-rae gets to be a different version of herself, perfectly suited for each fantasy scenario. In reality, she is more grounded, tired, and relatable. Director Kim Jung-sik revealed his focused approach to capturing Jisoo’s talent. He explained:
“I focused most on portraying the many charms Jisoo has in the most versatile way possible. To do this, I used different occupations and added subtle variations to her character in the virtual world so that her acting style would feel distinct from Mi-rae’s in reality.”
This duality is evident in the trailer, where she effortlessly switches from a star on a dream date to an exhausted professional just trying to get through her workday. Fans are eagerly anticipating this “rom-com era” for the BLACKPINK star .
A Plot That Asks: Fantasy or Reality?
At its core, Boyfriend on Demand is more than just a romantic comedy. It taps into contemporary themes like workplace burnout, the loneliness of modern life, and the growing trend of seeking emotional fulfillment through technology and apps . The series questions what happens when you can design your perfect partner. Does it make you happier, or does it make real, imperfect human connections feel less appealing?
The dynamic between Mi-rae and Kyeong-nam serves as the anchor to this question. While her virtual dates are flawless, her interactions with him are awkward, competitive, and genuine. The show cleverly uses the fantasy sequences to highlight the value of reality, suggesting that the best relationships might be the ones you don’t design, but simply stumble upon .
One fan on X (formerly Twitter) perfectly captured the sentiment, writing, “The dynamic between Jisoo and Seo In-guk in Boyfriend on Demand could turn a clever tech twist into a mighty tender tale. I’m looking forward to seeing how their connection unfolds come March 6” . Another viewer simply commented, “This is so different than other k-drama, ahhh i am so excitedddd to watch,” highlighting the fresh premise that sets it apart from typical genre fare .
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Release Date, Episodes, and Where to Watch
Boyfriend on Demand is scheduled to premiere globally on Friday, March 6, 2026. The series will consist of 10 episodes and will be available for streaming exclusively on Netflix. Subscribers in the United States, United Kingdom, Canada, Australia, India, and all other regions where Netflix operates will be able to watch the show with various audio and subtitle options .
The series is a collaboration between production houses Whynot Media, Baram Pictures, and Kakao Entertainment, with a script written by Namgung Do-young . In addition to the main leads and the impressive cameo lineup, the cast also includes Ha Young, Yoo In-na, Gong Min-jeung, Kim Ah-young, and Park Hae-rin in supporting roles .
With its perfect blend of a relatable lead, a swoon-worthy male counterpart, and an unprecedented roster of special guest stars, Boyfriend on Demand is shaping up to be one of the must-watch K-dramas of the spring season. The conversation is no longer just about Jisoo’s return to acting, but about how this star-studded affair will bring a fresh and exciting story to screens around the world.
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