The AFL is getting the “Drive to Survive” treatment. A new four-part docuseries titled Final Siren: Inside the AFL is set to premiere exclusively on Prime Video later this month, offering fans an unprecedented look inside the 2025 season. Produced by the Emmy Award-winning team at Box To Box Films, the same studio behind the global phenomenon Formula 1: Drive to Survive and Faceoff: Inside the NHL, this series promises to capture the raw emotion, high-stakes drama, and personal stories of some of the biggest names in Australian Rules Football .
With all four episodes dropping at once, viewers in Australia and around the world will get a chance to see the game like never before. From Melbourne’s explosive coaching sacking to Fremantle legend Nat Fyfe’s emotional farewell and Brisbane’s charge to back-to-back premierships, the series is packed with moments that usually stay behind closed doors .
Final Siren: Inside the AFL Release Date and Streaming Details
Final Siren: Inside the AFL will premiere on Friday, February 27, 2026. The series will be available to stream exclusively on Prime Video in more than 240 countries and territories worldwide .
All four episodes will be released at once, allowing viewers to binge the entire series in one go. This release strategy mirrors the approach used by Drive to Survive and gives fans immediate access to the full story of the 2025 season just days before the 2026 AFL season kicks off on March 5 .
For Australian audiences, the series will be included with a standard Prime membership, which costs $9.99 per month. International viewers can also stream the series as part of their local Prime Video subscription, marking one of the biggest pushes to export Australian Rules Football to global audiences .
Which Teams and Players Are Featured?
The docuseries follows six AFL clubs during the latter part of the 2025 season, with a focus on seven key players. The teams featured are the Brisbane Lions, Melbourne Demons, Western Bulldogs, GWS Giants, Fremantle Dockers, and Gold Coast Suns .
The players taking center stage include:
- Max Gawn (Melbourne Demons)
- Marcus Bontempelli (Western Bulldogs)
- Toby Greene (GWS Giants)
- Touk Miller (Gold Coast Suns)
- Nat Fyfe (Fremantle Dockers)
- Dayne Zorko (Brisbane Lions)
- Cam Rayner (Brisbane Lions)
Each player was followed closely by camera crews during the 2025 season, capturing intimate moments both on and off the field. The series documents public doubt, online abuse, injuries, suspensions, and the intense pressure of competing at the highest level .
The Stories Behind the Series: Goodwin Sacking, Fyfe Farewell, and Bontempelli vs Greene
Max Gawn and the Simon Goodwin Sacking
One of the most anticipated storylines involves Melbourne Demons captain Max Gawn and the dramatic sacking of coach Simon Goodwin. The Demons parted ways with the 2021 premiership coach during the final month of the 2025 season, a decision that shocked the football world .
In an exclusive interview with Nine’s Wide World of Sports, Gawn revealed that the documentary crew was present during this turbulent period, capturing moments he admits were “confronting.”
“It focused on us late in the year, around when Goodwin departed. I think that storyline in itself, I don’t think majority of football fans would understand what is happening behind the four walls when a coach leaves, particularly a premiership coach who’s been there for 10 years, so I think that’s a really interesting story and quite confronting.”
Gawn explained that having cameras around during such a sensitive time was difficult, but he believes it will give fans valuable insight into how a playing group responds when their long-time coach is let go. He also revealed that the final three weeks of the season after Goodwin’s departure got “a bit loose” at the club, but nothing was edited out of the final cut .
“Once I’d seen the final edit (of the documentary), I was like ‘let’s get more in there (next year), let’s tell them more’. We certainly didn’t pull anything out of the documentary, there wasn’t anything we were unhappy about.”
Nat Fyfe’s Final Chapter
The series also documents the end of an era for Fremantle, following dual Brownlow Medallist Nat Fyfe during what would be the final season of his 16-year career. Fyfe announced his retirement at the end of 2025, and the cameras captured his journey as he dealt with ageing, injuries, and the emotional weight of stepping away from the game .
Marcus Bontempelli and Toby Greene: From Rivals to Teammates
Another compelling storyline revolves around the long-standing rivalry between Western Bulldogs captain Marcus Bontempelli and GWS Giants skipper Toby Greene. The pair have been at loggerheads since a heated 2019 elimination final incident where Greene tugged Bontempelli’s hair and appeared to eye-gouge him during a scuffle .
In footage from the docuseries, Bontempelli is seen saying: “He’s an antagonist. Any time there’s a bit of a scrap, Toby’s in the thick of it. It’s one of those things you do take personally.” When asked if he got along with Bontempelli, Greene laughed and said: “I would never have a beer with him” .
However, in a surprising turn of events that unfolded after filming, the pair recently made peace while preparing to play together for Victoria in the State of Origin. Greene reached out to Bontempelli after the clip aired to clarify that his words were “twisted or misconstrued.” Bontempelli even bought Greene a coffee in Perth, a moment he described as a sign of how far their relationship had come .
This real-life reconciliation adds an extra layer of depth to the series, showing that even the fiercest rivalries can evolve.
Episode Breakdown: What Each Episode Covers
According to reports from Nine’s Wide World of Sports and other sources, the four episodes are structured around different players and storylines :
- Episode One: Focuses on Toby Greene and Marcus Bontempelli, exploring their rivalry and individual journeys through the 2025 season .
- Episode Two: Centers on Max Gawn and the Melbourne Demons, including the sacking of Simon Goodwin and the aftermath of that decision. This episode also follows Nat Fyfe during his final season at Fremantle .
- Episode Three: Follows Dayne Zorko and Touk Miller, providing insight into their leadership roles at Brisbane and Gold Coast .
- Episode Four: Covers Brisbane’s run through September from the perspective of Zorko and Cam Rayner, documenting the Lions’ journey to winning back-to-back premierships .
What the Producers and AFL Are Saying
The series is seen as a major opportunity to grow the game’s international audience. Sarah Christie, Head of Originals at Prime Video Australia and New Zealand, explained the vision behind the project.
“Final Siren: Inside the AFL captures the raw passion, personality and drama of Aussie Rules football in ways we have never been seen before, and we are thrilled to showcase the game to the world.”
Hillary Olsen, Executive Producer at Box To Box Films, highlighted the universal themes that will resonate with viewers everywhere.
“While Aussie Rules football is deeply rooted in Australia, the emotions at the centre of this series are universal—ambition, pressure, identity, and the personal cost of competing at the highest level. With unprecedented access and a character-first lens, the series thrusts viewers into the intensity of the game, capturing high-stakes moments on and off the field that resonate with audiences around the world.”
Bec Haagsma, AFL Executive General Manager Customer, Commercial and Technology, emphasised the series’ role in connecting with fans globally.
“The docuseries presents a wonderful opportunity to connect new and long-time fans from around the world through incredible access to some of our game’s biggest stars and capturing everything we love about Australian Rules Football.”
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Why This Series Matters for the AFL
Following the massive success of Drive to Survive, which helped transform Formula 1 into a mainstream global sport with a new generation of fans, the AFL is hoping Final Siren can do the same for Australian Rules Football. The partnership with Prime Video gives the league access to a distribution network spanning hundreds of millions of households worldwide .
For viewers outside Australia, the series will serve as an introduction to a sport that is deeply rooted in Australian culture but relatively unknown elsewhere. By focusing on the personalities and human stories behind the game, Box To Box aims to make the AFL accessible to international audiences who may not understand the rules but can relate to the emotions of competition .
For local fans, the series offers a rare glimpse behind the curtain, showing what really happens in the locker rooms, during team meetings, and in the lives of players when the cameras are usually off.
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