Alia Bhatt and Formula 1 driver Carlos Sainz have shared the screen again, and this time it is for a campaign airing on Italian television. The new Alia Bhatt Carlos Sainz L’Oréal Paris Italian ad video shows the two global ambassadors promoting the brand’s Elvive haircare range. Social media users are calling the unexpected pairing the “best collab ever,” with clips from the campaign spreading quickly across X and Instagram.
How the Alia Bhatt and Carlos Sainz L’Oréal Paris Italian ad came together
The two stars first caught attention together during the 2026 Cannes Film Festival in May. L’Oréal Paris brought several of its global ambassadors together for a campaign reel that featured Alia Bhatt, Carlos Sainz, and fellow F1 driver Charles Leclerc. The brand shared that collaboration reel on May 15, 2026. In the reel, Carlos Sainz calls Alia Bhatt to ask if she is ready, and she replies, “Yes, Carlos, I’m ready. I’ve been ready forever.” The video then shows the three ambassadors getting ready for the Cannes red carpet in their rooms.
An advertising campaign that appears to have been shot around the same time is now airing on Italian television. The new ad features Alia Bhatt and Carlos Sainz promoting L’Oréal Paris Elvive, the brand’s global haircare range designed to address concerns like damage, dryness, and lack of shine.
What the new L’Oréal Paris Elvive ad shows
The Italian television campaign brings together Alia Bhatt‘s Bollywood following and Carlos Sainz‘s Formula 1 fanbase. The ad is being shared widely on social media by fans who are surprised to see the two together. The campaign was produced for the Italian market, and clips from it are now circulating online with English commentary from international fans.
Carlos Sainz joined L’Oréal Paris in early 2025 as the face of its Elvive haircare line. The brand highlighted his “passion, raw talent, fair play, respect, and unwavering determination” when announcing the partnership. Billboards featuring the F1 driver appeared across Madrid after the announcement, which also surprised fans who were not used to seeing a racing driver front a beauty campaign.
Fans react to the Alia Bhatt and Carlos Sainz crossover
Social media has been full of reactions to the new ad. On X (formerly Twitter), fans shared clips and comments about seeing Alia Bhatt alongside Carlos Sainz.
“They keep pairing Carlos with Indian baddies in these ads,” one user wrote.
“Bruuuh this is so cool I wanna see it all,” another reacted.
“My girl Alia with smooth operator I’m jealous of you girl!!!” one fan joked.
Some fans have called the collaboration the “best collab ever,” with the unusual combination becoming one of the main talking points around the campaign. The “smooth operator” nickname comes from Carlos Sainz‘s viral social media moments and his association with the Sade song of the same name, which fans frequently reference when he appears in elegant settings.
Alia Bhatt and Carlos Sainz as L’Oréal Paris ambassadors
Alia Bhatt joined L’Oréal Paris as a global brand ambassador in 2024. The brand described her as an “award-winning actress, producer, and entrepreneur” who “embodies L’Oréal Paris’ core values of inclusion and empowerment.” She made her L’Oréal Paris debut at the 2025 Cannes Film Festival and returned to the festival in 2026 as one of the brand’s most-watched Indian ambassadors.
Carlos Sainz races for Atlassian Williams Racing in Formula 1. He joined Williams from Ferrari and has continued to compete at the top level of the sport. In late September 2026, he scored a top-10 finish at the Azerbaijan Grand Prix, returning the team to the points with a P10 result.
The brand’s global ambassador lineup also includes Charles Leclerc, who joined in 2026, as well as Jane Fonda, Elle Fanning, Kendall Jenner, and Eva Longoria.
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Alia Bhatt’s film work
Alia Bhatt was last seen in the YRF Spy Universe film Alpha with Sharvari. The film entered the Rs 100 crore club globally by late July 2026, becoming the eighth highest-grossing Bollywood film of that year.
She will next star in Sanjay Leela Bhansali‘s Love & War with Ranbir Kapoor and Vicky Kaushal. The film is scheduled for a January 21, 2027 release in theatres worldwide in Hindi, Tamil, and Telugu. The theatrical rights for the period drama were sold for Rs 300 crores, setting a record in the Hindi film industry.
Also Read: ‘Toxic meets Bombay Velvet’: Alia Bhatt’s Love & War Look Has Fans Amused
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