Amazon MGM Studios is developing a scripted television series based on the New York Times bestselling nonfiction book Rich AF: The Winning Money Mindset That Will Change Your Life by financial educator Vivian Tu. The project, which was first reported on February 18, 2026, takes a surprising creative turn by adapting the personal finance guide into a fictional drama with a “riches to rags” storyline .
The streaming platform is working with an experienced creative team to bring Tu’s empowering financial message to the screen, but instead of a documentary or nonfiction approach, the series will tell the story of a young woman who loses everything and must rebuild her life from the ground up .
The Story: A Billionaire’s Daughter Who Loses It All
The logline for the project reveals a dramatic premise that puts a fictional spin on the themes from Tu’s book. The series will follow Lia, a 23-year-old billionaire’s daughter who is also a rising star on Wall Street. Her privileged life comes crashing down when she exposes her father’s white-collar crimes, a decision that costs her everything .
Forced to start from scratch, Lia finds herself caught between her former glittering life and a new, scrappier existence. She slowly builds a freelance career while learning an important lesson that money alone cannot buy—that true wealth isn’t only measured in dollars .
This fictional approach allows the series to explore the financial wisdom from Rich AF through real-life situations and character experiences, making the money lessons more relatable for viewers.
The Creative Team Behind the Series
Mallory Rosenthal, who previously worked on the Amazon series Panic, is attached as writer and executive producer. She will be joined by Sarah Kucserka, the co-showrunner of the hit series The Summer I Turned Pretty, who will also serve as showrunner and executive producer .
Patrick Moran and Lynley Bird brought the project to Amazon through their production company PKM Productions, which has a first-look deal with Amazon MGM Studios. Both will serve as executive producers. The deal with PKM dates back to 2019, when Moran signed with the studio after serving as president of ABC Studios .
Vivian Tu herself is also on board as an executive producer, ensuring the series stays true to the message and energy of her book .
What Vivian Tu Says About the Project
Tu, who is widely known as the “Your Rich BFF” and currently serves as chief financial empowerment officer at SoFi, shared her excitement about the adaptation in a statement.
“Rich AF’ is a love letter to anyone who has ever felt broke, lost, and like they wanted to hit the redo button on life! I’m so grateful to be working with PKM, Sarah, Mallory and the phenomenal Amazon Studios team to bring the energy & empowerment of ‘Rich AF’ to life on screen,” Tu said .
The financial expert has built a massive following by making money advice accessible and entertaining, particularly for younger generations. Her book Rich AF became a bestseller by offering practical financial guidance in a relatable, no-nonsense style.
Tu’s Growing Success as an Author
The Amazon series announcement comes during a busy period for Tu. Earlier in February 2026, she released her second book, Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth .
The follow-up book, which Tu also narrated for the audiobook version, helps readers take the next steps after mastering the basics from Rich AF. It covers major financial decisions like homeownership, marriage, family planning, and building lasting wealth across generations .
Early reader reviews praise Well Endowed for making complex financial topics approachable, with one Amazon reviewer calling it “great information” and noting they planned to have their college-aged child read it . Another reviewer described it as “easy to read and full of info” for the everyday person .
From Wall Street to Financial Influencer
Tu’s personal story adds credibility to both her books and the upcoming series. Before becoming a bestselling author and social media personality, she worked on Wall Street as a trader. This experience gave her insider knowledge of how the financial world operates, which she now shares with her millions of followers.
Her journey from the high-stakes world of finance to becoming the internet’s favorite “money bestie” mirrors some of the themes that will likely appear in the scripted series—navigating different worlds, redefining success, and finding value beyond just dollar signs.
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What This Means for Amazon’s Streaming Slate
The Rich AF series adds to Amazon MGM Studios’ growing lineup of book adaptations and original dramas. With Sarah Kucserka attached as showrunner following her success with The Summer I Turned Pretty, the project brings proven talent familiar with adapting beloved material for television.
While no casting announcements have been made yet, and a premiere date has not been set, the development news signals Amazon’s continued investment in content that appeals to younger viewers interested in stories about money, ambition, and personal growth.
The series will be available exclusively on Prime Video in multiple regions including the United States, United Kingdom, Canada, Australia, and India upon its future release, though viewers will need to wait for additional announcements about production timelines.
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