The Korea Corporate Reputation Research Institute has released the July 2026 brand reputation rankings for individual boy group members. BTS member Jimin secured the number one position with a brand reputation index of 3,893,749. Wanna One’s Park Ji Hoon followed in second place with 3,687,282, while BTS Jungkook rounded out the top three with 3,359,098 points.
The rankings were determined through an analysis of consumer participation, media coverage, communication, and community awareness indexes. The institute examined 755 boy group members using big data collected from June 18 to July 18, 2026. The total big data analyzed amounted to approximately 58.5 million pieces of information.
Jimin Maintains Top Spot Despite Score Drop
Jimin held onto his leading position from the previous month, though his total score decreased by 30.42 percent compared to June. His brand reputation index of 3,893,749 included a participation index of 204,504, a media index of 307,742, a communication index of 1,668,050, and a community index of 1,713,454.
High-ranking phrases in Jimin’s keyword analysis included ARMY, Munich, and blond. His highest-ranking related terms in link analysis were communicate, break through, and remain strong. The positivity-negativity analysis revealed that 93.40 percent of reactions toward Jimin were positive.
Park Ji Hoon and Jungkook Complete Top Three
Park Ji Hoon of Wanna One claimed second place with a brand reputation score of 3,687,282, marking a 12.81 percent decrease from the previous month. BTS Jungkook ranked third with 3,359,098 points, experiencing a 32.97 percent drop in his score.
ATEEZ San and CORTIS Keonho Enter Top Five
ATEEZ’s San made a significant jump to fourth place with 1,919,276 points. His brand reputation index saw a massive 815.27 percent increase since last month. CORTIS’s Keonho rounded out the top five with 1,902,631 points, showing a 5.77 percent rise in his score.
BTS Dominates with Multiple Members in Top Rankings
BTS placed five members within the top 14 positions. Following Jimin and Jungkook, Jin secured sixth place, V ranked seventh, RM came in at twelfth, J-Hope placed thirteenth, and Suga finished fourteenth.
Complete Top 10 Boy Group Member Rankings for July 2026
- BTS Jimin
- Wanna One Park Ji Hoon
- BTS Jungkook
- ATEEZ San
- CORTIS Keonho
- BTS Jin
- BTS V
- BIGBANG G-Dragon
- CORTIS Juhoon
- Wanna One Kang Daniel
Other Notable Rankings in the Top 30
The top 30 list also included several other well-known idols. NU’EST and Wanna One’s Hwang Minhyun ranked eleventh. Super Junior’s Kim Heechul, GOT7’s Park Jinyoung, and TVXQ’s Yunho also made the list. SHINee’s Minho ranked twenty-first, followed by RIIZE’s Wonbin at twenty-second. EXO’s Baekhyun, Super Junior’s Choi Siwon and Kyuhyun, and CORTIS’s James were also among the ranked members.
ATEEZ’s Yunho, HIGHLIGHT’s Yoon Doojoon, Wanna One’s Lai Kuanlin and Kim Jae Hwan, and SHINee’s Key completed the top 30 rankings.
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How the Brand Reputation Rankings Are Calculated
The Korea Corporate Reputation Research Institute calculates brand reputation indexes using multiple factors. These include participation index, media index, communication index, and community index. The analysis examines online consumer behavior, media interest, communication volume, and public engagement.
The institute also incorporates brand value evaluation analysis, qualitative evaluation from brand reputation monitors, and weighted recommendation indicators. The rankings reflect how consumers perceive and interact with each idol online.
Institute Director Comments on July Results
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, provided analysis on the July rankings. He explained that Jimin’s brand showed high scores for keywords like communicate, break through, and remain strong in link analysis. The director noted that while brand consumption increased compared to the previous month, brand issues and communication showed a decrease.
The research period covered big data from June 18 to July 18, with the total data volume decreasing by 16.00 percent compared to the previous month. Despite the overall decrease in data volume, Jimin maintained his position at the top of the rankings.
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