The new February girl group member brand reputation rankings are out, and IVE’s Jang Won Young has claimed the number one position this month. The Korean Business Research Institute released the updated rankings on February 16, analyzing big data from 712 individual girl group members collected between January 16 and February 16 .
The rankings measure brand reputation through consumer participation, media coverage, communication, and community awareness indexes. This monthly analysis gives a clear picture of which K-pop idols are generating the most buzz and positive attention in South Korea .
Jang Won Young saw an incredible 122.42 percent jump in her brand reputation index since January, giving her a total February score of 13,495,463 . Her keyword analysis showed high-ranking phrases like “Lucky Vicky,” “REBEL HEART,” and “Buddha’s Words,” while her positivity-negativity analysis came in at an impressive 94.97 percent positive reactions .
BLACKPINK’s Rosé secured second place with a brand reputation index of 10,417,315 . aespa’s Karina took third with a score of 7,692,304, marking a 22.83 percent increase from January . BLACKPINK’s Jennie held steady at fourth place with 7,221,049, showing a 43.38 percent rise since last month . Rounding out the top five, IVE’s An Yu Jin scored 5,649,447 after a 48.59 percent increase .
Top 30 Girl Group Members for February 2025
The complete top 30 rankings feature idols from multiple generations and agencies. Here is the full list :
- IVE’s Jang Won Young
- BLACKPINK’s Rosé
- aespa’s Karina
- BLACKPINK’s Jennie
- IVE’s An Yu Jin
- aespa’s Winter
- BLACKPINK’s Jisoo
- BLACKPINK’s Lisa
- ITZY’s Yuna
- IVE’s Rei
- cignature’s Jeewon
- IVE’s Liz
- IVE’s Gaeul
- ITZY’s Chaeryeong
- IVE’s Leeseo
- aespa’s Giselle
- Red Velvet’s Seulgi
- aespa’s Ningning
- BABYMONSTER’s Asa
- Red Velvet’s Irene
- TWICE’s Jihyo
- LE SSERAFIM’s Kim Chaewon
- Red Velvet’s Wendy
- TWICE’s Nayeon
- TWICE’s Mina
- BABYMONSTER’s Ahyeon
- MAMAMOO’s Hwasa
- OH MY GIRL’s YooA
- LE SSERAFIM’s Sakura
- TWICE’s Jeongyeon
IVE Dominates the Rankings with Multiple Members
IVE showed incredible strength in this month’s rankings, placing six members in the top 30. Besides Jang Won Young at number one and An Yu Jin at number five, Rei came in at tenth place, Liz at twelfth, Gaeul at thirteenth, and Leeseo at fifteenth . This strong showing proves the group’s widespread popularity and individual member recognition among the Korean public.
Jang Won Young continues to be a powerhouse in brand reputation, maintaining her status as one of the most in-demand idols for advertising and endorsements. Her “Lucky Vicky” image, which refers to her positive and lucky persona, has resonated strongly with fans and the general public .
BLACKPINK Members Maintain Strong Presence
All four BLACKPINK members placed in the top eight, showing their enduring individual popularity even as they focus on solo activities. Rosé led the group at second place, followed by Jennie at fourth, Jisoo at seventh, and Lisa at eighth .
The members have been busy with individual projects recently. Rosé released her global hit “APT.” with Bruno Mars, while Jennie has been working on her solo album and launching her own label. Lisa achieved chart success with “ROCKSTAR” and joined the cast of “White Lotus” season 3, and Jisoo has been active in acting while preparing her solo album “AMORTAGE” . These activities have kept them in the public eye and contributed to their strong brand rankings .
aespa and TWICE Members Also Shine
aespa placed four members in the top 20. Karina led the group at third place, followed by Winter at sixth, Giselle at sixteenth, and Ningning at eighteenth . The group continues to gain attention for their music and individual activities.
TWICE members also made strong showings with Jihyo at twenty-first, Nayeon at twenty-fourth, Mina at twenty-fifth, and Jeongyeon at thirtieth . Jihyo in particular has seen increased attention following her solo debut and the group’s recent activities .
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Rising Stars and New Faces
The February rankings also highlight rising fourth-generation and newer groups. BABYMONSTER placed two members with Asa at nineteenth and Ahyeon at twenty-sixth . LE SSERAFIM members Kim Chaewon and Sakura ranked at twenty-second and twenty-ninth respectively .
cignature’s Jeewon made an impressive appearance at eleventh place, showing that idols from smaller agencies can also compete in brand reputation .
How the Rankings Are Calculated
The Korean Business Research Institute compiles these rankings monthly by analyzing big data from various sources. The brand reputation index measures consumer participation, media coverage, communication volume, and community awareness for each idol .
For February, the institute analyzed 133,076,312 pieces of data from 712 girl group members . This comprehensive approach ensures the rankings reflect actual public interest and engagement with each idol across multiple platforms and channels .
The February girl group member brand reputation rankings show the current landscape of K-pop’s most influential and talked-about female idols. With IVE members dominating the top spots and BLACKPINK maintaining strong positions, the competition remains fierce among both established and rising stars.
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