She allegedly used derogatory terms to refer to female colleagues.
The HYBE versus ADOR CEO Min Hee Jin’s legal battle saw its first trial on May 17, with both sides making damning accusations about one another.
Min Hee Jin
Amidst the several allegations brought against Min Hee Jin, HYBE claimed that she habitually mistreated female employees of her own company. According to HYBE’s claims, in March 2024, when Vice President “L” was accused of sexually harassing female employees of ADOR, Min pressurized the victims instead of supporting or protecting them.
When a sexual harassment case involving Vice President L was reported around March 2024, she made unimaginably misogynistic remarks and pressured female employees to adopt a submissive attitude.
— HYBE’s legal representatives
In addition, HYBE claimed that Min Hee Jin referred to her female co-workers as “gae-jumma,” a derogatory term made of the Korean words for dog (gae) and old woman (ahjumma). She also used “femi” to refer to them, a shortened version of “feminist,” which has become a derogatory label in South Korea for anyone who speaks up against gender discrimination and women’s empowerment.
After these allegations were reported, netizens promptly rebuked Min Hee Jin, calling her misogynistic.
You don't get to cry about misogyny if you're being a misogynist yourself lady. A woman trusted you enough to come to you for help because she was harassed but you defended the perpetrator and blamed the victim. You should be ashamed of yourself Min Hee Jin. https://t.co/X1FTgghwUl
— FrigidCapybara⁷ ✶༊ 2025 (@seokjinsslutt) May 17, 2024
Korea supporting her bcs of feminism, but this is her…
mhj’s supporters always make it about “she’s just being mistreated & set up bc she’s a woman in the industry” but this is what she actually does despite being a woman in the industry—demean other women. and she’s supposed to manage girl groups???? get her out of there https://t.co/3SDpFDiSk7
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