Belift Lab’s CEO recently addressed the controversy involving ILLIT and NewJeans, but the remarks seem to have drawn even more backlash from the public. In an interview with OSEN on November 15, 2024, the CEO commented on the allegations involving Hanni from NewJeans and a manager from ILLIT.

CEO Denies “Ignore Them” Allegation

The CEO denied claims that a manager instructed the group to ignore Hanni, stating:

“The members were especially shocked by the ‘ignore them’ controversy. The members themselves know the truth. They asked, ‘Why is [Hanni] going that far?’ ‘Did the CEO do anything wrong?’ ‘Did we do anything wrong?’ They seemed to be afraid to take the stage. I think they have grown stronger now. I anticipate that they will be great artists as long as they overcome this adversity. They have grown more mature. I’m sorry because they don’t feel like rookies to me. I’m saying this once more, but no one has ever told them to ignore her.”

— Belift Lab CEO

Public Backlash Intensifies

The CEO’s remarks sparked anger among netizens, who criticized the statement for suggesting that Hanni was lying. Many pointed out that Hanni refrained from naming the group involved, and it was HYBE who confirmed the manager’s affiliation with ILLIT. Online reactions have been overwhelmingly negative:

• Isn’t he basically claiming that Hanni lied? This is legendary, wow. LOL.
• Hope you correct your goat-like way of singing first.
• NewJeans never mentioned any particular name, and highlighted that the group had definitely greeted her. They’re acting so fussy.
• From the beginning to the end, it is the company who did wrong. Why are you using your artists’names in the media as shields?
• Even the victims, NewJeans, protected ILLIT. What about ILLIT themselves? LOL.
• Hanni didn’t even say who it was…
• I feel like they were enjoying it because they even followed an anti-NewJeans account on the members’ Twitter account.

Some also highlighted additional allegations, such as ILLIT members following an anti-NewJeans account on social media, which fueled further criticism.

The Bigger Picture

This controversy highlights ongoing tension between fans and the company, with many feeling that Belift Lab’s handling of the situation has worsened public perception of ILLIT. As the backlash continues, fans are demanding a more thoughtful and responsible response from the company.

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Source: theqoo