ILLIT has added another major YouTube milestone to its record book. The music video for “It’s Me” crossed 200 million views on Tuesday, October 27, 2026, at around 3 a.m. KST, according to Soompi and Belift Lab updates. The video reached the mark roughly five months and 26 days after its release on April 30, 2026, at 6 p.m. KST. It is the group’s second music video to hit 200 million views and their fastest to get there.
The Milestone and How Long It Took
“It’s Me” was released on April 30, 2026, as the title track from ILLIT’s fourth mini album, MAMIHLAPINATAPAI. The video passed 100 million views on July 18, 2026, at around 3:14 p.m. KST, which took 78 days, 21 hours, and 14 minutes. That already made it ILLIT’s fastest music video to reach 100 million views, breaking the previous record set by “Magnetic”.
The jump from 100 million to 200 million took a little over three months. Soompi reported the 200 million milestone on October 27, 2026, confirming the video crossed the line at approximately 3 a.m. KST. The timing places “It’s Me” ahead of “Magnetic” in speed to 200 million, even though “Magnetic” remains the group’s most-watched video overall.
Why Its Me Stood Out
“It’s Me” is a techno-driven track with a playful concept. The music video follows the ILLIT members as they compete for attention, pop up in unexpected places, and stage a taekwondo-style dance battle. Bandwagon Asia described the visual as a series of expressive close-ups, surprise appearances, and a quirky dance sequence that adds personality to the song.
The song’s hook and the video’s odd, campy energy gave it a life beyond standard K-pop promotion. Korea Herald reported that “It’s Me” also gathered 100 million plays in Japan on Oricon by September 2026, showing that the track’s reach extended past YouTube. The Soompi report noted that the video’s 200 million mark makes it the group’s second and fastest music video to reach that level.
ILLIT’s Growing YouTube Record
“Magnetic,” ILLIT’s debut track, was the first video to reach 200 million views. That milestone came on February 17, 2025, at around 8:50 p.m. KST, about 10 months and 23 days after the video’s release on March 25, 2024. The slower pace for “Magnetic” makes the “It’s Me” run stand out: the newer song reached 200 million in less than half the time.
“Magnetic” later passed 300 million views, according to Soompi. “It’s Me” is now the second ILLIT video in the 200 million club, and the group has two videos above that line. The 100 million record for “It’s Me” was already a group best, and the 200 million mark extends that record further.
Release Details and Where to Watch
“It’s Me” is available on ILLIT’s official YouTube channel through HYBE Labels. The song is part of the MAMIHLAPINATAPAI mini album, which was released on April 30, 2026, through Belift Lab. The album is available on major streaming platforms, including Spotify, Apple Music, and YouTube Music.
For viewers in the United States, United Kingdom, Canada, Australia, India, and other global markets, the music video is free to watch on YouTube. The MAMIHLAPINATAPAI album is available on streaming services worldwide, with regional pricing set by each platform. Physical copies of the album were released in multiple versions, including the “IT’S ME Ver.” listed by HMV and other retailers.
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ILLIT’s Current Era and Moka’s Hiatus
The 200 million milestone arrives during a busy period for ILLIT. The group released its fifth mini album, BREAK EVEN, on October 26, 2026, with the title track “You’re Under Arrest.” The album sold 382,991 copies on its first day, according to Hanteo Chart data shared by Chosun. That figure marked the group’s best first-day sales at the time.
Moka has been on hiatus since June 2026 due to health issues and sat out promotions for BREAK EVEN, according to The Korea Times. The other four members — Yunah, Minju, Wonhee, and Iroha — handled the showcase and promotional events for the new album.
Wonhee spoke about the pressure of following “It’s Me” during the BREAK EVEN showcase. “Since we’re coming back after ‘It’s Me’ did so well, we wanted to show an even better side of ourselves,” she said. Minju added that the group worked to make the new album match the love the previous era received.
“I’m deeply grateful for the overwhelming love. On one hand, there’s pressure to do well, but it served as positive motivation.” — Minju of ILLIT, on the success of “It’s Me”
For more K-pop milestone updates, release schedules, and chart news, keep reading VvipTimes.
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