Recent data has highlighted the global impact of BTS, the South Korean K-pop sensation, across YouTube streams. The figures reveal the top countries that consumed the group’s content over the last 12 months. With 254 million views, India has secured the fourth position, showcasing the increasing popularity of K-pop in the country. The list is led by Japan and Brazil, reaffirming BTS’s dominance on a global scale.

Japan and Brazil Lead the Streaming Chart

The latest statistics, released on October 10, 2024, provide a comprehensive overview of the countries where BTS’s music videos have garnered the most views on YouTube. Japan topped the list, with a staggering 358 million views over the past year. Following Japan, Brazil ranked second with 285 million views, demonstrating a strong fan base for BTS in South America.

Mexico took the third spot, racking up 274 million views, further emphasizing BTS’s popularity in Latin America. In a significant achievement for K-pop in India, the country ranked fourth with 254 million YouTube views, indicating a growing interest in the genre and BTS’s massive appeal in the Indian market.

Other Countries in the Top 10 Streamers

BTS’s influence is widespread, with several other countries showing impressive numbers:

• United States: The U.S. ranked fifth with 246 million views, continuing to be a major market for BTS despite competition from other genres.
• Indonesia: With 207 million streams, Indonesia secured the sixth spot, showcasing a dedicated fanbase in Southeast Asia.
• South Korea: Despite being BTS’s home country, South Korea ranked seventh with 205 million views. The band’s global reach now appears to extend well beyond their homeland.
• Philippines: Ranking eighth, the Philippines garnered 126 million streams, further demonstrating BTS’s appeal across Asia.
• Russia: With 100 million views, Russia ranked ninth, signaling strong interest in BTS from Eastern Europe.
• Thailand: Rounding out the top 10, Thailand contributed 94 million streams, highlighting BTS’s influence across multiple regions.

BTS’s Global Popularity

BTS, consisting of RM, Suga, Jin, Jimin, Jungkook, V, and J-Hope, debuted in 2013 and has since established itself as one of the most popular K-pop groups worldwide. With iconic tracks such as Blood Sweat & Tears, Dynamite, and Butter, the group has gained international recognition and consistently dominates charts across different platforms.

The group also made history as the first K-pop act to receive a Grammy Award nomination, further solidifying their position in the global music industry. Despite most of the group currently being on a hiatus due to their mandatory military enlistment, BTS continues to break records and maintain an enormous fanbase worldwide.

A Special Anniversary and Military Enlistment

In July 2024, BTS celebrated its 11th debut anniversary with a special two-week event known as FESTA. The celebration included fan meetings and various activities, where Jin, the group’s eldest member, held a special event to connect with fans. Although the majority of BTS members are currently serving in the military, with expected discharges around 2025, their fan engagement and influence have not waned.

As BTS continues to release content and maintain a strong presence on platforms like YouTube, their ability to unite fans across the globe remains unmatched. India’s impressive fourth-place ranking in terms of YouTube streams shows that K-pop’s influence is growing, and BTS is at the forefront of that expansion.

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