Popular K-Pop group NewJeans‘ exciting collaboration with PUBG Mobile has hit a snag. While fans were thrilled to see in-game characters modeled after the group’s members, a disturbing trend of online harassment has emerged. KRAFTON, the developers of PUBG Mobile, and ADOR, NewJeans’ management agency, have joined forces to address this issue and ensure a safe gaming environment.

Fans Upset by Inappropriate Content Targeting NewJeans Characters

The collaboration between NewJeans and PUBG Mobile brought much excitement to fans. The ability to play as characters resembling the group members, along with exclusive in-game skins, was a welcome addition to the popular battle royale game. However, this enthusiasm was overshadowed by the discovery of inappropriate content featuring the NewJeans characters circulating online.

This content, which included sexually suggestive remarks and imagery, targeted the characters modeled after the group’s members. It’s important to remember that all five members of NewJeans – Minji, Hanni, Danielle, Haerin, and Hyein – are under the age of 18. Any form of sexual harassment, even within a video game setting, is completely unacceptable.

Taking Action: KRAFTON and ADOR Issue Joint Statement

Fortunately, KRAFTON and ADOR haven’t taken this issue lightly. Both companies released a joint statement acknowledging the presence of inappropriate content and outlining their plans to address it. This statement serves as a strong message that the safety and well-being of NewJeans, as well as all players, is a top priority.

The joint statement highlights several key points:

• Reviewing Wardrobe and Accessories: KRAFTON and ADOR will be taking corrective measures regarding in-game wardrobe items and accessories. These measures aim to ensure that the collaboration’s objectives of creating a safe and healthy gaming environment are upheld. A follow-up statement detailing these specific actions is expected soon.
• Community Guidelines Matter: All PUBG Mobile users are obligated to follow the established community guidelines. Violations of these guidelines, including the creation or sharing of inappropriate content, may result in restrictions on playing the game.
• Zero Tolerance for Harassment: Both companies take online harassment very seriously. They will actively delete problematic content and restrict the accounts of users involved in creating or sharing it.
• Reporting Inappropriate Content: KRAFTON and ADOR encourage fans to report any instances of inappropriate content they encounter. This allows the companies to take swift action and maintain a positive and respectful gaming community.

NewJeans: A Shining Star in K-Pop

Formed by ADOR, a subsidiary of HYBE Labels, NewJeans is a five-member girl group that burst onto the K-Pop scene in July 2022 with their debut single “Attention.” The song quickly gained viral status, propelling the group to instant fame. Their success continued in January 2023 with the release of their first single album “OMG.” This album, featuring the hit singles “Ditto” and “OMG,” achieved remarkable commercial success. “Ditto” even held the top spot on the Circle Digital Chart for an extended period, becoming the longest-running number one song on the chart.

NewJeans continued their impressive streak with a comeback on May 24, 2024, dropping a double single titled “How Sweet” and “Bubble Gum.” They recently added another hit to their growing list of achievements with the release of their new single “Supernatural.”

A Safer Gaming Environment for All

The collaboration between NewJeans and PUBG Mobile has the potential to be a lot of fun for fans. However, the recent incident of online harassment reminds everyone of the importance of maintaining a respectful and safe online environment. By working together, KRAFTON, ADOR, and the PUBG Mobile player community can ensure that everyone can enjoy the game without fear of harassment.

For more updates on NewJeans and their activities, tune in to Vviptimes.