South Korean star Lee Seung Gi is taking a stand against an online investment platform that used his image without approval. The platform’s ads falsely suggested he endorsed their service, sparking concern among fans and the public. His agency, BPM Entertainment, has launched legal action to protect his rights and warn others about the misleading campaign. Here’s everything you need to know about this developing story.
Fans of Lee Seung Gi were shocked to see his face tied to an investment site he had no connection with. This bold move by the platform has led to a strong response from the singer-actor and his team, who are determined to set things right.
What Happened with the Investment Platform?
An online investment website used Lee Seung Gi’s image in its advertising without his permission. The campaign made it look like the star was a brand ambassador, suggesting he personally backed the service. This was not true.
The platform’s ads encouraged people to sign up through a referral system, using Lee Seung Gi’s trusted image to seem legitimate. Many noticed the promotions online, raising alarms about the false claims. The unauthorized use of his photo caused confusion and misled the public.
BPM Entertainment quickly stepped in to address the issue. They confirmed that Lee Seung Gi had no ties to the company and called the ads a clear violation of his rights.
“We want to make it clear that Lee Seung Gi has absolutely no connection to the company involved. We urge the public to exercise caution regarding any investment solicitations that exploit his likeness without authorization,” BPM Entertainment stated.
The agency pointed out that the platform never asked for Lee Seung Gi’s consent. They believe the company deliberately used his image to trick people into trusting the service.
Legal Action Underway
BPM Entertainment is not letting this slide. They have already sent a formal legal notice to the platform’s operators. The agency is pursuing both civil and criminal charges to hold those responsible accountable.
“Our agency will not overlook any illegal acts involving the unauthorized use of our artist’s image. We will continue to take strong legal action, without leniency, to protect Lee Seung Gi’s portrait rights and prevent further harm to the public,” BPM Entertainment declared.
These steps aim to stop the platform from using Lee Seung Gi’s image again. They also want to protect fans and others from falling for the misleading ads. The agency is committed to a zero-tolerance approach, ensuring justice is served.
Why This Matters for Lee Seung Gi
Lee Seung Gi is a household name in South Korea, loved for his work in music, acting, and variety shows. His career spans hit dramas like Vagabond, popular songs like Will You Marry Me, and shows like Master in the House. Fans admire him for his sincerity and professionalism.
His clean image makes him a top choice for brands. However, this also makes him a target for misuse, as seen in this case. The false ads could harm his reputation and mislead people who trust him.
The unauthorized campaign not only violated his legal rights but also risked damaging the credibility he has built over years. BPM Entertainment stressed that such actions exploit Lee Seung Gi’s hard-earned public trust.
Public and Industry Response
The news has stirred reactions among fans and netizens. Many expressed anger over the platform’s actions, praising Lee Seung Gi for taking a firm stand.
“This is so unfair to Seung Gi. He works so hard to maintain his image, and they just used it like that? I hope they face consequences,” one fan wrote online.
“Thank you, BPM, for protecting him. No one should misuse someone’s face for profit,” another netizen commented.
Others urged people to be cautious about investment scams using celebrity images.
“Always check if a celebrity really endorses something. Don’t fall for these tricks,” a user advised.
This case also highlights a larger issue in the digital age. Unauthorized use of celebrity images is a growing problem, often tied to scams. Lee Seung Gi’s situation serves as a reminder to stay vigilant.
Lee Seung Gi’s Ongoing Journey
Despite this issue, Lee Seung Gi remains focused on his career. He recently won a major lawsuit against his former agency, Hook Entertainment, securing 581 million KRW for unpaid earnings. That victory showed his determination to fight for what’s right.
He also continues to shine in entertainment. His latest film, About Family, hit theaters in 2024, earning praise for his heartfelt performance. Fans are also excited about his upcoming music projects, as he teams up with producers to create new songs.
Lee Seung Gi’s response to this incident reflects his strength and commitment to protecting his name. His agency’s swift action sends a clear message: no one can misuse his image without facing consequences.
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