The Last Christmas, a star-studded holiday music video, has been released, featuring a unique twist of festive joy amidst an apocalyptic storyline. Produced by ONE HUNDRED, this collaboration brings together prominent artists, including Lee Seung Gi, EXO-CBX (Baekhyun, Chen, and Xiumin), SHINee’s Taemin, VIVIZ, and more.
A Festive Farewell to the World
The music video opens with Lee Seung Gi portraying a news anchor who delivers grim news: an asteroid is set to collide with Earth on Christmas Day, December 25, 2024. Overwhelmed by the announcement, Seung Gi leaves the newsroom, determined to spend his final days with loved ones.
As the video progresses, viewers are treated to uplifting scenes of holiday celebrations, underscored by a bittersweet sense of urgency. Artists like SHINee’s Taemin, EXO’s Baekhyun, Chen, and Xiumin, VIVIZ, Ha Sung Woon, Lee Mujin, BADVILLAIN, and BE’O join the festivities, spreading joy and hope. The song blends a classic holiday melody with heartfelt lyrics, urging everyone to treasure the present moment as if it’s the last.
The visuals juxtapose the looming asteroid with peaceful, heartwarming moments of togetherness, symbolizing resilience and love in the face of adversity.
About ONE HUNDRED and Its Vision
ONE HUNDRED, the entertainment agency behind this grand collaboration, was founded by MC Mong and Cha Ga Won, chairman of the p_Arc Group. Since its establishment, the company has grown into a major entertainment powerhouse with multiple subsidiaries:
- BPM Entertainment: Formed in 2021, it represents artists such as VIVIZ, Taemin, Ha Sung Woon, and Lee Mujin.
- Million Market: A label focused on hip-hop, with MC Mong among its key figures.
- INB100: Acquired in May 2024, this company was founded by EXO’s Baekhyun and now manages Baekhyun, Chen, and Xiumin.
With its diverse artist lineup, ONE HUNDRED aims to expand its global reach through its upcoming international branch, ONE HUNDRED USA, fostering overseas collaborations and artist activities.
Watch The Last Christmas
The music video captures a poignant mix of festive joy and heartfelt goodbyes, resonating deeply with fans worldwide. It’s a reminder to cherish our time and loved ones, no matter the circumstances.
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