MAMAMOO‘s Wheein has decided not to renew her contract with THE L1VE LABEL and will be parting ways with the agency.
MAMAMOO’s Wheein Ends Contract With THE L1VE LABEL
Wheein’s Departure Announced by THE L1VE LABEL
The entertainment company THE L1VE LABEL announced Wheein’s departure through a statement on X (formerly known as Twitter). They confirmed that her contract ended on August 3, 2024.
“Hello, this is THE L1VE LABEL.
We would like to inform you that our exclusive contract with our artist Wheein has ended as of August 3, 2024.
We sincerely support Wheein in her future endeavors and hope she continues to shine brightly.
Additionally, we will diligently support her to ensure that upcoming schedules, including the previously announced Kaohsiung concert, proceed without any issues.
Thank you.
— THE L1VE”
[#THE_L1VE] 안녕하세요, 더라이브 레이블 입니다. 더라이브 레이블 소속 아티스트 휘인의 전속 계약이 2024년 8월 3일부로 종료되었음을 알려드립니다.
Since leaving RBW in August 2021, Wheein has been with THE L1VE LABEL. During her time there, she focused on solo activities and released new music. Although the general public seems surprised by the news, fans felt the separation was inevitable.
Fans’ Reactions on X (Twitter)
Multiple posts on X (formerly known as Twitter) express fans’ disappointment over the lack of promotional activities for Wheein by THE L1VE LABEL, which led to frustration.
“THE L1VE didn’t promote Wheein enough!”
“We knew this was coming, but it’s still sad to see her go.”
“Excited to see what’s next for Wheein!”
i knew for a fact that itm was her last straw. what happened during that whole promo was riling. imagine releasing a full album and struggle to even get to music shows (which is the bare fvckin mininum) wheein knows she deserves better and i'm super happy abt that
Lucky that Wheein has been really happy these day so I have nothing to worry. She has been working hard and always talks positively about her future music. I will continue to believe and have high expectations for the future Wheein.
Multiple posts on X (formerly known as Twitter) show fans complaining about the lack of promotional activities secured for Wheein by THE L1VE, which undoubtedly caused frustration.
So it’s either Wheein already signed up with a new company & we’ll get the announcement this week or she’ll be an independent artist atm but whatever it is, I’m not worried anymore seeing how she has conquered so much in the past years. No way but to keep soaring high 🙏🏻🙌🏻🐶🦋✨
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