Netflix’s latest Korean drama Our Sticky Love has made a strong entrance on the streaming platform. The 12-episode series premiered on August 7, 2026, and quickly climbed the charts. Within its first week, the show recorded 3.2 million views and 37.9 million viewing hours.
The romantic comedy secured the #5 spot on Netflix’s Top 10 Non-English TV chart for the week of August 3 to 9. It ranked behind My Daughter’s Father season 1, Wrath season 1, Spooky in Love, and Badly in Love season 2. The show also reached #1 on daily charts in 20 countries, including Thailand and Vietnam, according to FlixPatrol.
What Makes Our Sticky Love Different from Other K-Dramas
Our Sticky Love blends romantic comedy with crime thriller elements. The story follows Go Eun-sae (played by Ha Young), an ambitious prosecutor who loses her memory after an accident. She wakes up in a hospital with no recollection of who she is.
A scruffy-looking boxing coach named Jang Tae-ha (played by Jung Hae-in) shows up claiming to be her boyfriend. He takes her to a quiet countryside village famous for traditional taffy making. The series follows their unusual cohabitation as Eun-sae tries to piece together her past while questioning whether Tae-ha can be trusted.
The show’s premise adds a layer of suspense. Before her accident, Eun-sae was investigating a powerful criminal organization. Tae-ha has ties to the criminal underworld, which complicates their situation. The series mixes romance, comedy, and action in a way that keeps viewers guessing.
Cast and Creative Team Behind the Series
Jung Hae-in stars as Jang Tae-ha, a former national boxing champion turned small-town coach. He has previously appeared in popular projects like Love Next Door, D.P., and Snowdrop. His character’s tenderness exists alongside a serious violation of trust, as he has constructed a false identity around a woman unable to consent to that arrangement.
Ha Young takes on her first leading role as Go Eun-sae. She previously had supporting roles in Extraordinary Attorney Woo, Bloodhounds, and The Trauma Code: Heroes on Call. Her character does not become a helpless romantic heroine. Instead, she gradually rebuilds her confidence and questions everything around her.
Heo Sung-tae, known for his role in Squid Game, plays Baek Sang-gil, a mafia boss. The supporting cast includes Lee Jae-won and Choi Soo-young. Director Kim Jang-han (Do You Like Brahms?) and writer Mo Ji-hye (You Raise Me Up) lead the creative team.
Global Performance and Country Rankings
Our Sticky Love performed well across multiple regions. The series ranked in the top 10 in 44 countries, including South Korea, India, Brazil, and Portugal. It reached #1 in Thailand and Vietnam during its debut week.
The show’s total runtime is 11 hours and 44 minutes. Netflix’s “views” metric counts completed-view equivalents, making it easier to compare titles of different lengths. The viewing-hour total is substantial partly because completing the limited series requires a significant time commitment.
The series also received positive ratings from audiences. It holds a score of 8/10 on MyDramaList based on approximately 1,454 user ratings. On IMDb, the show has a rating of 7.6/10.
Social Media Reaction and Viewer Feedback
Early reactions on social media have focused on the chemistry between Jung Hae-in and Ha Young. Viewers have also expressed curiosity about how the show balances its romantic comedy tone with the darker crime plot.
However, the series has faced criticism over its central premise. Some viewers have expressed unease with the idea of the male lead tricking an amnesiac woman into thinking they were in a relationship. Critics on social media have questioned the ethics of such a plot.
The controversy spread quickly across social media platforms as viewers debated whether the series’ premise crosses a line between romantic fantasy and harmful depiction of manipulation. Some users linked Jung Hae-in’s previous support for actor Kim Soo-hyun to their decision not to watch the series.
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Sticky Situation or Sweet Romance
Director Kim Jang-han addressed the show’s classic approach during a press conference.
“They say you can’t beat the classics. In that sense, I hope this will be more classic than the classics.”
The series leans into familiar romantic comedy tropes while adding fresh twists. The rural village setting, known for traditional taffy, becomes more than just a backdrop. The story repeatedly returns to the idea that relationships can become wonderfully sweet and incredibly difficult to untangle.
The show’s smarter choice lies in letting Eun-sae keep questioning her situation while she is trapped inside it. Her professional instincts remain sharp even with memory loss. Before the accident, she was an anti-corruption prosecutor. Afterward, she remains the sort of woman who notices when somebody’s story makes no sense.
Also Read: Hwang In Youp, Hyeri, Lee Joo Ahn Share Fun Behind-The-Scenes Photos from Dream To You Set
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