The global fanbase of K-pop group NewJeans has started an unusual online campaign, directly asking famous YouTuber MrBeast for help. For over a week, fans have filled his Instagram comments with thousands of messages asking him to “buy HYBE” and “save NewJeans” . This direct appeal comes after their agency, ADOR, terminated member Danielle Marsh’s contract and filed a multi-million dollar lawsuit .
The campaign uses the hashtag #MrBeastSaveNewJeans and focuses on bringing Danielle back to the group. Alongside this social media effort, fans have also sent formal protest faxes to South Korea’s Ministry of Culture, Sports and Tourism . The situation has sparked widespread online discussion, with many Korean internet users calling the campaign embarrassing and unrealistic .
Why NewJeans Fans Are Targeting MrBeast
The choice to ask MrBeast is not random. He is one of the world’s most well-known online creators, famous for expensive stunts and giveaways. To fans desperate for a powerful ally, his public profile and wealth made him a symbol of someone who could theoretically intervene in a major corporate dispute .
Comments on his recent posts show the sheer volume of the request. “Please buy HYBE and save NewJeans,” and “MrBeast, we need your help to bring Danielle back,” are repeated thousands of times daily . The fans, known as Bunnies or Tokkies, hope to use his influence to reverse ADOR’s decision.
The Contract Dispute Behind the Fan Campaign
The fan campaign is a direct response to a sudden and severe legal escalation. In late December 2025, ADOR, a sub-label under the entertainment giant HYBE, announced it had terminated its exclusive contract with Danielle . The agency stated it was “difficult to continue working” with her .
At the same time, HYBE confirmed it is pursuing a $30 million lawsuit for damages. The lawsuit targets not only Danielle, but also a family member and the label’s former chief, Min Hee-jin . ADOR claims these parties “bear significant responsibility” for the year-long conflict between the agency and the group .
This conflict began in 2024 when NewJeans members publicly attempted to leave ADOR, citing mistreatment and a lack of trust after the dismissal of their mentor, Min Hee-jin . In October 2025, a Seoul court ruled that all five members must honor their contracts with ADOR, which are valid until 2029 .
Following that court loss, discussions about the members’ return seemed positive. However, according to a former HYBE employee, the agency’s attitude did a “complete 360-degree” flip after winning the legal case .
Elly Chae Eun, a former HYBE employee, stated on Threads: “They said everything would be resolved once they returned, but after the [court] ruling, their attitude completely flipped 360 degrees. It’s really shady, cruel, and low.”
Current Status of the NewJeans Members
The group’s future is now uncertain and its lineup is in flux. The current status of each member is split:
- Haerin and Hyein: Both members previously confirmed they would continue with ADOR .
- Hanni: After “extended conversations” with the label and her family, she has also decided to remain with ADOR .
- Minji: Her status is still “ongoing conversations” with the agency, and it is unclear if she will return .
- Danielle: Her contract has been terminated, and she faces the $30 million lawsuit alongside her former producer .
This leaves NewJeans potentially continuing as a three-member group, a structure that is rare and often challenging in the K-pop industry .
Mixed Reactions from Korean Internet Users
The campaign on MrBeast’s page quickly spread to Korean online forums, where it drew sharp criticism and ridicule. Many Korean netizens (K-netizens) expressed secondhand embarrassment for the fandom’s actions .
Comments on forums like theqoo called the situation “ridiculous,” “hilarious,” and “humiliating” . One user wrote, “I’ve never seen a fandom like this before, seriously,” while another questioned, “Why don’t these fans raise the money themselves?” .
The gap between the global fans’ passionate online tactics and the domestic perception in South Korea has become a major point of discussion. It highlights different cultural approaches to fan activism and corporate disputes in entertainment.
Other Fan Protests: Faxes and Government Petitions
The Instagram comments are just one part of a broader fan protest strategy. Prior to targeting MrBeast, the fandom organized a campaign sending hundreds of protest faxes to South Korea’s Ministry of Culture, Sports and Tourism .
These petitions accused ADOR of retaliation and asked the government to intervene in what they called an issue of “basic human rights” within the K-pop industry . An official from the Ministry responded that there was likely little they could do, as the dispute is a matter of contract law between private parties .
For international fans unable to send faxes, organizers suggested tagging the official social media account of South Korea’s president to raise awareness .
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What Happens Next for NewJeans?
The immediate future for one of K-pop’s most popular groups is unclear. ADOR has stated it remains committed to NewJeans’ future activities . However, moving forward without Danielle—and possibly Minji—presents a significant challenge. Music critic Lim Hee-yun told the BBC that a three-member group struggles to succeed in K-pop, where fan attachment to the full group’s chemistry is vital .
He also suggested that the controversy could negatively impact Danielle’s future career in music, potentially pushing her toward solo work in acting or influencing . The $30 million lawsuit adds a heavy financial threat to her professional prospects.
As of now, MrBeast has not publicly responded to the thousands of comments and requests flooding his social media . The campaign continues, representing a desperate and unconventional attempt by a global fanbase to protect their favorite artists from a complex corporate and legal battle.
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