Sportswear giant Nike has joined forces with global K-pop superstars BTS for a special merchandise collection tied to the group’s 2026 BTS WORLD TOUR “ARIRANG.” The partnership includes both ready-to-wear tour items and a unique Nike By You customization experience where fans can create their own pieces.
The collection celebrates the seven-member group’s journey and connection with their fanbase. Nike announced the collaboration on May 27, 2026, revealing a full lineup of exclusive apparel dropping across multiple cities worldwide.
Nike By You Customization Experience Launches June 1
The Nike By You customization program gives fans the chance to personalize select Nike apparel and tote bags. There are 10 custom BTS-inspired graphics available, blending the band’s signature visual style with Nike’s classic design language.
The graphics feature bold typography, oversized logos, and the Nike Swoosh. Several designs highlight the number seven, representing the seven members of BTS. Other artwork includes musical bars and measures, reflecting the group’s role as a voice for their generation.
The customization experience first arrives on June 1, 2026 in multiple Asian cities including:
- Seoul and Busan, South Korea
- Tokyo and Osaka, Japan
- Singapore (also returning October 12)
- Taguig, Philippines (also returning October 12)
- Bangkok, Thailand (also returning October 12)
- Kuala Lumpur, Malaysia (also returning October 12)
- Jakarta, Indonesia (also returning October 12)
- Delhi and Bangalore, India (also returning October 12)
The experience expands to London on July 1, Paris on July 13, and Toronto on August 15. Chinese fans in Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Shanghai, Shenzhen, Wuhan, and Taipei can access the customization starting October 30. Hong Kong follows on February 26, 2027.
Nike x BTS Tour Merchandise Release Dates
The official Nike x BTS tour merchandise collection includes exclusive T-shirts, a hoodie, and a Korea-only cap. The items draw from the group’s heritage and the “ARIRANG” tour theme.
The collection will be available in select tour cities on the following schedule:
June 12, 2026
- Seoul and Busan, South Korea
- Tokyo, Japan
July 5, 2026
- Chicago, Boston, San Francisco, Los Angeles, New York City, and Las Vegas, USA
July 6, 2026
- London, United Kingdom
July 10, 2026
- China (online and select stores)
August 20, 2026
- Singapore
- Taguig, Philippines
- Bangkok, Thailand
- Kuala Lumpur, Malaysia
- Jakarta, Indonesia
- Toronto, Canada
February 5, 2027
- Melbourne, Australia
February 12, 2027
- Sydney, Australia
What Makes the Collection Special
The Nike x BTS collaboration focuses on legacy and what comes next. The collection shows BTS’ future-forward thinking while honoring what the group has built together and as individual artists. The members’ shared heritage plays a central role in the design.
The collection reflects BTS’ future-forward mindset while honoring what the group has built over the years, both together and as individual artists. The members’ shared heritage also plays a central role in the collection. – Nike official statement
For fans in South Korea, a special limited-edition cap will be available exclusively in the country. The cap has already created significant buzz among collectors.
BTS is currently on their “ARIRANG” world tour, which includes multiple stadium shows across Asia, North America, Europe, and Australia. The group will perform in Singapore at the National Stadium on December 17, 19, 20, and 22, 2026. Ticket presales for the Singapore shows start June 3, with general sales beginning June 5. Ticket prices range from $148 to $388.
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No Online Sales for Most Regions
The Nike x BTS tour merchandise will not be available for online purchase in most regions. Fans need to visit physical Nike stores in the listed cities during the specified release dates to buy the items. The only exception is China, where online sales will be available through select channels.
Nike has not yet announced pricing for the collection. The company stated that specific store and location details will be released closer to each on-sale date.
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