The latest brand reputation rankings for October are in, and BLACKPINK has taken the top spot in a surprising leap, showcasing their ongoing influence in the music industry. Compiled by the Korean Business Research Institute, the monthly rankings measure singers’ popularity based on key metrics such as media coverage, consumer participation, interaction, and community awareness. Here’s a breakdown of the key highlights and rankings from September 26 to October 26, 2024.
BLACKPINK Soars to First Place
With a remarkable 272.01% increase in brand reputation index, BLACKPINK jumped to the top of this month’s list, achieving a total score of 7,986,163. This is a significant rise from their previous ranking and reinforces the group’s growing influence across global markets. Their score is largely attributed to recent media activity and consistent fan engagement.
Lim Young Woong Maintains High Ranking
Lim Young Woong takes the second spot this month with a brand reputation index of 6,250,566, marking a 9.80% increase from September. Known for his connection with audiences through heartfelt ballads, Lim’s consistent performance in the rankings underscores his strong fan base and appeal.
SEVENTEEN Holds Steady in Third Position
Following their highly anticipated comeback, SEVENTEEN holds the third position with a brand reputation index of 5,925,269—a 34.72% increase since last month. The group’s devoted fanbase and recent promotions have played a key role in securing this rank.
BTS and IU Round Out the Top Five
BTS made a notable leap to fourth place with a brand reputation index of 5,532,322, marking a 89.46% rise from the previous month. IU also saw significant momentum, closing out the top five with a brand reputation index of 4,048,665 after a 115.64% increase.
Top 30 October Singer Brand Reputation Rankings:
BLACKPINK
Lim Young Woong
SEVENTEEN
BTS
IU
aespa
IVE
LE SSERAFIM
DAY6
FIFTY FIFTY
(G)I-DLE
MAMAMOO’s Hwasa
Lee Chan Won
Kang Daniel
Young Tak
TWS
Girls’ Generation’s Taeyeon
ILLIT
Red Velvet
QWER
Lee Young Ji
fromis_9
Na Hoon-a
TWICE
Girls’ Generation
BIBI
OH MY GIRL
Car, the Garden
Park Jin Young
Sung Si Kyung
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