Netflix and SBS, a leading Korean broadcasting company, have announced a significant partnership to bring Korean entertainment to a global audience. The agreement was formalized at a ceremony held at the SBS Broadcasting Center in Mokdong, Seoul, on December 20. The event saw the presence of SBS President Baek Min Shin and Netflix Vice President of Korean Content Kang Dong Han.
Kang Dong Han emphasized the potential of this collaboration, stating, “The collaboration between SBS and Netflix marks a new milestone in introducing the excellence of Korean storytelling to the world.”
Baek Min Shin highlighted the strategic importance for SBS, noting, “This agreement is based on SBS’s future strategy to ‘go global beyond terrestrial TV’. Through this partnership with Netflix, viewers around the world will have greater access to K-content, contributing further to the global expansion of K-content.”
Key Aspects of the Partnership:
Content Availability: Netflix subscribers in South Korea will gain access to both new and existing SBS dramas, variety shows, and documentaries.
Global Release: Starting next year, some of SBS’s new K-Dramas will be released worldwide, alongside popular SBS shows like Running Man, Unanswered Questions, Story of the Day When You Bite Your Tail, Kick a Goal, Sandglass, Hot Stove League, and Penthouse.
Operational Details:
Subtitles and Dubbing: Netflix will provide subtitles and dubbing in various languages to cater to a global audience.
Promotion: The streaming service will also engage in local promotion to boost the visibility of SBS content.
This partnership is designed to benefit both companies by expanding SBS’s international presence and enhancing Netflix’s content library, thereby offering more value to its subscribers.
No Specifics on Release Dates or Regions
While the partnership promises to bring more K-content to viewers worldwide, no specific details regarding the exact regions or dates for these releases have been shared.
SBS and Netflix’s Previous Collaborations
This is not the first time these two have worked together; Netflix has previously distributed SBS dramas such as Business Proposal and Our Beloved Summerinternationally with significant success.
To get our latest news/breaking news as instant notification in your device, please allow VvipTimes to send you notification. If you prefer less noise, you can simply follow us on Twitter(X).
