The latest Korean romantic comedy has arrived on Netflix, and viewers are already talking about the small-town love story. Sold Out on You premiered on April 22, 2026, bringing together a group of talented actors who bring this workplace romance to life. The show follows a workaholic home shopping host and a perfectionist farmer who find themselves in an unexpected relationship. The 12-episode series airs every Wednesday and Thursday on SBS in South Korea and streams globally on Netflix. Here is a complete guide to the cast and characters of Sold Out on You.
Ahn Hyo-seop Returns as the Mysterious Farmer Matthew Lee
Ahn Hyo-seop, known for his roles in Business Proposal and Dr. Romantic 2, plays Matthew Lee, also called Mechoori by the locals. His character serves as the CEO and chief researcher of Gojeonyeok Bio, a company that grows rare white-flowered uri mushrooms used in high-end skincare products. Matthew runs the only farm in the world that can cultivate these special mushrooms. On the outside, he appears cold and distant. But he is actually very kind and deeply respected by the villagers who have come to know him. Matthew cares about every small detail of his work. He keeps his past private and tries to avoid getting involved in village matters. His first meeting with Dam Ye-jin does not go well, but their continued meetings slowly change his personal life. Ahn Hyo-seop brings charm to this character, continuing his successful run in romantic comedy roles.
Chae Won-bin Stars as the Ambitious Host Dam Ye-jin
Chae Won-bin, who appeared in Doubt and Sweet Home, takes on the role of Dam Ye-jin. She works as the leading host at Hit Homeshopping and has built a strong reputation through excellent sales results. Ye-jin is lively, persuasive, and magnetic whenever she appears on television. People naturally pay attention when she speaks. But her life outside work tells a different story. She suffers from insomnia and carries trauma from a past event that still affects her. When she faces a career setback, Ye-jin becomes more determined than ever to rise back to the top. She decides to convince Matthew to renew his contract with a French brand. Completing this task would help her career and bring her back as the top host at her company. The clashes between Ye-jin and Matthew soon turn into something more, setting up the main romance of the show.
Kim Bum Plays the Charming Second Lead Eric Seo
Kim Bum, famous for his work in Boys Over Flowers and Tale of the Nine Tailed, joins the cast as Eric Seo. His character serves as an executive director at L’Étoile, a global skincare company. Eric is also the heir to the Desruets family fortune. He returns to Korea with a clear goal: convince the CEO of Gojeonyeok Bio to renew the mushroom supply contract. Eric is charming and expressive from the moment he appears on screen. He shows clear interest in Ye-jin right after meeting her for the first time. In fact, Eric gives Ye-jin the assignment to persuade Matthew. If she succeeds, HIT could get a huge contract with the French brand, and Ye-jin would regain her top position at work. Kim Bum‘s character adds a love triangle element that creates more tension in the story.
The Strong Supporting Cast of Sold Out on You
The drama features many talented supporting actors who add depth to both the village and city settings.
Yoon Byung-hee plays Kang Mu-won, Matthew’s dependable business partner and co-CEO. He recognized Matthew’s talent early and worked hard to convince him to start a business together. Kang Mu-won has serious resources and offers unwavering support no matter what Matthew needs.
Go Doo-shim, a respected veteran actress, takes on the role of Song Hak-daek. She stands as the most influential elder in Deokpung Village. Known for her big heart and generosity, she has cared for Matthew like her own son ever since he arrived in the village five years ago. Viewers are curious about why she gave so much attention to someone who started as an outsider.
Jo Bok-rae appears as Park Kwang-mo, the farm foreman working at Matthew’s farm. He takes great pride in his hometown and his work. Kwang-mo is sincere and hardworking but often causes small accidents. He can be a little awkward at times. Behind his tough country exterior, he has a fragile side that he keeps hidden from others.
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Shin Dong-mi plays Dong Hyeon-gi, a sharp and strategic executive at Hit Homeshopping. She helped shape the home shopping industry and has devoted her entire life to her career. As a results-driven leader with significant influence, she plays a key role in Ye-jin’s work life.
Park Ye-young takes on the role of Eom Seong-mi, a producer at Hit Homeshopping known for her fiery personality. She is blunt and easily gets excited, which often puts her at odds with show hosts. But Ye-jin is the only one who can handle her. Their tight teamwork comes from their shared passion for the job.
Kim Seo-an appears as Na Jin-yi, the owner of the general store in Deokpung Village. She runs a shop called Somi’s General Store. As a sharp young business owner, she understands even the elders’ strange requests and delivers exactly what they need. Her business skills help her sell out items in the village without any TV appearances.
Yoon Jae-chan plays Hwang Ki-hong, a capable merchandiser at Hit Homeshopping. He has held his position for three years working on Ye-jin’s demanding show, which people call a graveyard for MDs. He has steadily built his career and earned a reputation as an ace in the industry.
Other Actors Completing the Sold Out on You World
The drama includes several other actors who fill out the village and city settings. Ahn Se-bin plays Na Som-yi, Jin-yi’s younger sister. Jo Woo-ri appears as Moon Ae-ra, the village cafe owner. Kim Jung-hwan plays Jeon Jeong-muk, the village doctor. On the city side, Kim Young-jae plays Dam Seok-gyeong, Ye-jin’s father who raised her alone. Woo Hee-jin appears as Song Myeong-hwa, a former actress who now runs a cosmetics company. Park Ah-in plays Ji Yun-ji, Ye-jin’s rival at work.
The show brings together actors of different generations, from veteran performers like Go Doo-shim to rising stars like Chae Won-bin. The mix of experienced and newer actors creates a balanced cast that serves the story well. The drama airs weekly on SBS and Netflix through May 28, 2026, when the final episode will be released. Viewers in the United States, Canada, United Kingdom, Australia, India, and many other countries can watch the show on Netflix with subtitles in multiple languages.
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