Taylor Swift’s Eras Tour book has set new records, becoming the second highest-selling book in a single week since BookScan began tracking sales in 2001. Despite being sold exclusively through Target, the book has made a significant impact, achieving remarkable sales figures during its opening weekend.
Record-Breaking Opening Weekend
During the opening weekend on December 1-2, 2024, Taylor Swift’s Eras Tour book sold 814,000 copies, according to Circana BookScan, a trusted source for tracking physical book sales. This achievement places Swift’s book just behind Barack Obama’s A Promised Land, which sold 816,000 copies during its debut week in 2020. However, Swift’s book reached this number in only two days, whereas Obama’s book had the advantage of a longer tracking period due to its release on a Tuesday.
Swift’s Book vs. Obama’s Bestseller
While Obama’s memoir topped the chart with its first-week numbers, it benefited from a release that allowed for more sales days, and it was available through multiple retailers. Swift’s book, on the other hand, was available exclusively through Target, which may have limited its distribution but still managed to secure impressive numbers.
Target’s Strategic Move
Target reportedly ordered 2 million copies of the Eras Tour book, a hardcover photo album that spans 256 pages and retails at $39.99. This edition of the book skipped traditional publishing routes and is officially listed under Taylor Swift Publications, which contributed to the exclusive retail experience. The book includes rare, behind-the-scenes content from Swift’s Eras Tour and is packaged as a collector’s item for fans.
Other Record-Setting Sales
In addition to the book’s success, Swift’s latest album, The Tortured Poets Department, which was released on Black Friday, has also been setting records. The album, available in vinyl and CD editions, has been exclusive to Target as well, further driving sales in the retailer’s stores.
While the Eras Tour book and the album’s first-week sales have exceeded expectations, the official numbers for the album will be released by Billboard and Luminate on December 10, 2024. These figures will cover the sales week ending on December 7, 2024.
Taylor Swift’s Eras Tour book has exceeded expectations with its debut, breaking sales records despite being available through a single retailer. The book’s significant sales are a reflection of Swift’s immense fanbase and her ability to continue dominating the entertainment world. With 2 million copies ordered by Target, it is clear that Swift’s success is not just limited to music but extends across various forms of media.
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