Ahn Hyo Seop and Chae Won Bin will lead the new SBS romantic comedy drama Sold Out Again Today. The drama is set to premiere in 2026. Fans are excited to see this fresh pairing on screen.
The drama tells the story of Matthew Lee, a farmer with three jobs, and Dam Ye Jin, a home shopping host with severe insomnia. Their lives cross paths, leading to romance and healing. The show is directed by Ahn Jong Yeon of Seoul Busters and written by rookie screenwriter Jin Seung Hee.
A romcom about a strict-routine-three-job farmer (which also the CEO of a natural cosmetic company and a researcher) and a woman who suffers from insomnia, who was previously a top host in a home… pic.twitter.com/LdKSyQCaFJ
Ahn Hyo Seop plays Matthew Lee, a unique farmer who grows a rare ingredient. He is also the CEO of a natural cosmetics company and a researcher. Despite his busy life, he hides a secret. Chae Won Bin takes on the role of Dam Ye Jin, a top home shopping host. Her lack of sleep due to work causes extreme insomnia.
The drama was first reported in March 2025 when both actors were in talks. Their agencies confirmed the casting in May 2025. Ahn Hyo Seop’s last drama was A Time Called You (2023). Chae Won Bin was last seen in Who Is She (2024). This marks their first collaboration.
Fans quickly shared their excitement online after the official announcement. Many praised the unique storyline and the actors’ chemistry potential. The drama will have 12 episodes and air exclusively on SBS.
“Can’t wait to see them together,” an X user wrote.
“SBS’s prince Ahn Hyo Seop is coming,” another fan reacted.
“The storyline fits Chae Won Bin and Ahn Hyo Seop’s personalities perfectly,” a netizen commented.
Ahn Hyo Seop is also set to star in the film Omniscient Reader: The Prophecy withLee Min Hoand Chae Soo Bin. Chae Won Bin gained recognition for her role in Doubt, winning Best New Actress at the 61st Baeksang Arts Awards.
Sold Out Again Today is described as a healing rom-com. It focuses on two hardworking people who find love while dealing with personal struggles. The drama highlights their journey of overcoming emotional wounds together.
The production team promises a heartwarming yet entertaining story. The mix of romance, comedy, and emotional depth has already created buzz. More updates on the premiere date and trailers are expected soon.
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