BLACKPINK has done it again. Their new music video JUMP reached 1 million likes on YouTube in just 1 hour and 3 minutes, making it the 4th fastest female K-pop MV to hit this milestone. The group now holds all top spots for this record, proving their massive global fanbase is stronger than ever.
The song, released on July 11, 2025, is their first group comeback in nearly three years. It debuted live during their DEADLINE World Tour in Goyang, South Korea. The music video, co-produced by Diplo and directed by Dave Meyers, features bold visuals and a hardstyle beat, a new sound for the group.
Fans noticed the likes were climbing faster than the views, with 1 million likes at under 400,000 views at one point. YouTube later explained this was part of their standard verification process to filter fake plays. Despite this, the video quickly soared past 9.3 million views and 1.8 million likes in just hours.
One fan on X (formerly Twitter) wrote:
“i think blackpink are genuinely the only kpop artists who perform consistently well on youtube despite all the rule changes and reforms, its funny how people still call them inorganic.”
Another fan celebrated:
“blackpink is so famous that they broke youtube.”
BLACKPINKโs Fastest YouTube Milestones
Here are the groupโs top 5 fastest MVs to hit 1 million likes:
- Kill This Love โ 30 minutes
- Ice Cream โ 34 minutes
- Lovesick Girls โ 52 minutes
- JUMP โ 1 hour 3 minutes
- How You Like That โ 1 hour 13 minutes
JUMP outperformed their previous hit Pink Venom, which took 1 hour and 41 minutes to reach the same milestone. Fans were shocked by the speed, with one saying:
“YOU GUYS JUMP HIT 1M LIKES IN JUST AN HOUR??? PINK VENOM TOOK 1H 41Mโฆ THIS IS ACTUALLY INSANE OMGGGG.”
Mixed Reactions from Korean Netizens
While international fans are loving JUMP, some Korean netizens criticized the song after its live debut at the DEADLINE Tour. Many called it a “B-class” track, saying it didnโt feel like a BLACKPINK song.
“Who gave BLACKPINK a song like this? Itโs so bad.”
“Itโs so bad itโs hilariousโฆ This is seriously a mess.”
“The song is fun, yeah, but it doesnโt feel like a BLACKPINK trackโฆ”
Others defended the group, saying the official release might change opinions. The songโs full studio version is now available, and fans are waiting to see if the criticism fades.
The DEADLINE World Tour Dates
BLACKPINKโs tour is one of their biggest yet, with 31 shows in 16 cities. Here are some key stops:
- July 12โ13, 2025: Los Angeles, USA (SoFi Stadium)
- July 18, 2025: Chicago, USA (Soldier Field)
- July 26โ27, 2025: New York, USA (Citi Field)
- August 15โ16, 2025: London, UK (Wembley Stadium)
- November 29โ30, 2025: Singapore (National Stadium)
The tour will run until January 2026, with stops in Tokyo, Hong Kong, and more.
BLACKPINKโs Solo Projects Before Comeback
Before reuniting for JUMP, each member had successful solo careers:
- ROSร โ Released her full album rosie in December 2024.
- JISOO โ Dropped her mini-album Amortage in February 2025.
- LISA โ Launched Alter Ego in early 2025.
- JENNIE โ Came back with her solo project Ruby in spring 2025.
Now, theyโre back together, breaking records and proving theyโre still K-popโs leading girl group.
Also Read: BLACKPINKโs New Music Video JUMP Sparks Hilarious Fan Reactions Over Head-Banging Choreography
Credits: News research and reporting by entertainment journalism team.
