Disney+ has sparked disappointment among international fans by announcing that the upcoming Korean romantic comedy “Would You Marry Me?“ will initially be available only in select Southeast Asian regions. Despite high anticipation for the series starring Choi Woo-shik and Jung So-min, the platform confirmed a regional rollout for countries like South Korea, Singapore, the Philippines, Malaysia, and Indonesia, leaving viewers in other parts of the world frustrated. The show, which features a fake marriage plot centered around winning a luxury home, is set to premiere on October 10, 2025.
Fan Reactions to Regional Release News
Fans expressed their frustration on social media, with many calling for a global release. Comments like “Stream it globally” trended as audiences highlighted the limited availability. The show’s teaser, released on September 15, 2025, increased excitement, but the regional announcement dampened spirits for many international viewers. Some fans noted that the series would arrive in Europe and Latin America a day later, but details for other regions remain unclear. The backlash underscores the challenges of content distribution in an era of global streaming.
Overview of “Would You Marry Me?” Plot and Cast
“Would You Marry Me?” is a romantic comedy that follows the story of Kim Woo-joo (Choi Woo-shik), the heir to South Korea’s oldest bakery, and Yoo Me-ri (Jung So-min), a small business owner and designer. Me-ri wins a luxurious townhouse in a lottery meant for newlyweds but must prove she is married to claim the prize. She proposes a fake marriage to Woo-joo, leading to a 90-day agreement filled with comedic and heartfelt moments. The teaser showcases their chemistry, including playful interactions and scenes of them navigating the challenges of their pretend relationship.
The series also features supporting actors like Bae Na-ra, Shin Seul-gi, and Seo Beom-jun. Directed by Song Hyun-wook and Hwang In-hyeok, with writing by Lee Ha-na, the drama blends humor and romance in a high-stakes scenario. Each of the 12 episodes will run for approximately 70 minutes, airing on SBS TV in Korea alongside its Disney+ release.
Production Details and Creative Team
The production involves Studio S and Samhwa Networks, known for their work in Korean dramas. The director and writer have previously collaborated on projects with warm and entertaining themes, which aligns with the tone of “Would You Marry Me?”. Choi Woo-shik, acclaimed for his roles in “Parasite” and “Our Beloved Summer,” brings depth to his character as a disciplined bakery heir. Jung So-min, loved for her performances in “Because This Is My First Life” and “Alchemy of Souls,” portrays a resilient designer facing personal and professional challenges.
The teaser highlights the playful dynamic between the leads, with scenes like Me-ri mistakenly confusing Woo-joo for her ex-fiancé while drunk. The plot explores themes of love, trust, and ambition, set against the backdrop of a luxurious townhouse that serves as both a prize and a test for the characters.
Disney+ Release Strategy and Regional Availability
Disney+ plans to release the series in Southeast Asia on October 10, 2025, with a delayed rollout in Europe and Latin America. The platform has not provided specific details for other regions, such as North America or Australia, though it may become available on Hulu in the U.S. This approach mirrors past regional strategies but has drawn criticism for excluding eager fans. The show will air on SBS TV in Korea at 9:50 PM KST, with streaming episodes dropping simultaneously.
Social Media Response and Fan Requests
On platforms like Twitter and Facebook, fans have shared memes, petitions, and comments urging Disney+ to expand the release. Many noted that the teaser’s appeal, coupled with the stars’ popularity, justifies a wider audience. Some expressed disappointment, citing previous instances where regional restrictions limited access to Korean content. Others highlighted the growing global demand for K-dramas and called for inclusivity in streaming policies.
Background on Choi Woo-shik and Jung So-min
Choi Woo-shik gained international fame through films like “Parasite” and “Train to Busan,” as well as the series “A Killer Paradox.” His role in “Our Beloved Summer” solidified his status as a romance genre favorite. Jung So-min is renowned for her performances in “Because This Is My First Life” and “Alchemy of Souls,” where she showcased versatility in both modern and historical settings. Their collaboration marks a highly anticipated pairing for fans of Korean dramas.
Future Expectations for the Series
While the release strategy has faced criticism, the series remains one of the most anticipated Korean dramas of late 2025. The combination of a engaging plot, skilled cast, and creative team suggests potential for strong viewership. If successful, it could influence Disney+ to reconsider regional approaches for future projects. For now, fans await further updates on global availability.
