BLACKPINK’s Jisoo is ready to trade the concert stage for a different kind of dreamy experience. Netflix has released the official trailer for Boyfriend on Demand, the upcoming Korean romantic comedy series that places the K-pop star at the center of a high-tech love story with a twist. The trailer dropped on February 19, 2026, giving audiences their longest look yet at the drama that asks a very modern question: what happens when you can subscribe to the perfect boyfriend?
The 10-episode series is scheduled to premiere globally on Netflix on March 6, 2026. It pairs Jisoo with actor and singer Seo In-guk, known for his roles in The Smile Has Left Your Eyes and Death’s Game, creating one of the most anticipated K-drama pairings of the year .
What Is ‘Boyfriend on Demand’ About?
At its core, Boyfriend on Demand explores the gap between fantasy and reality in the age of subscription services. Jisoo plays Seo Mi-rae, a webtoon producer who is completely drained by her demanding job. Between constant deadlines and the pressure of her career, she has zero time—or energy—for an actual relationship.
Looking for an escape, Mi-rae signs up for a subscription-based virtual dating simulation program simply called “Boyfriend on Demand.” This AI-powered service allows users to create and experience dates with their ideal partner, without any of the emotional complications that come with real-life romance. Through the app, Mi-rae finds herself swept into one picture-perfect date after another, from yacht outings and beachside dinners to traditional Korean settings and even K-pop concerts .
The twist comes in the form of her real-life colleague, Park Kyeong-nam, played by Seo In-guk. He is her professional rival at work, but the two gradually bond over late nights at the office, becoming what the series calls “overtime work buddies.” As her virtual dates become more extravagant, her connection with Kyeong-nam grows steadily in the real world, forcing Mi-rae to question which version of love she actually wants .
A Star-Studded Lineup of Virtual Boyfriends
One of the biggest talking points surrounding Boyfriend on Demand is its impressive roster of special appearances. The virtual dating service in the show offers Mi-rae a variety of romantic experiences, each tailored to a different fantasy trope. To bring these digital dream dates to life, the production assembled a who’s who of popular K-drama actors.
The lineup of actors appearing as Mi-rae’s virtual boyfriends includes :
- Seo Kang-jun (The Third Charm)
- Lee Soo-hyuk (Tomorrow, Doom at Your Service)
- Ong Seong-wu (Moment of Eighteen)
- Lee Jae-wook (Alchemy of Souls)
- Lee Hyun-wook (Mine)
- Jay Park (singer and entertainer)
- Kim Young-dae (The Penthouse, Shting Stars)
- *Lee Sang-yi (Hometown Cha-Cha-Cha*)
Each of these actors brings a different flavor of romance to the screen. The trailer hints at a prince character played by Lee Soo-hyuk, a doctor portrayed by Lee Jae-wook, and other scenarios ranging from nostalgic school romance to glamorous red-carpet events .
Supporting cast members include Ha Young, Yoo In-na, Gong Min-jeung, and Kim Ah-young, who appear as colleagues, friends, and other figures in Mi-rae’s world .
The Creative Team Behind the Series
Boyfriend on Demand comes from experienced hands in the Korean drama industry. Director Kim Jung-sik is at the helm, and his previous work includes well-received titles like Work Later, Drink Now and No Gain No Love. His background in balancing comedy with heartfelt character moments makes him a fitting choice for a series that mixes office humor with romantic fantasy .
The script is written by Namgung Do-young. Production companies involved include Whynot Media, Baram Pictures, and Kakao Entertainment, ensuring the series has strong backing from major players in the Korean entertainment industry .
Director Kim Jung-sik shared his approach to crafting the virtual dating sequences, focusing on Jisoo’s versatility as an actress.
“I focused most on portraying the many charms Jisoo has in the most versatile way possible. To do this, I used different occupations and added subtle variations to her character in the virtual world so that her acting style would feel distinct from Mi-rae’s in reality” .
Fan Reactions to the Trailer
The release of the trailer has generated significant buzz on social media. Fans of both K-dramas and BLACKPINK have taken to platforms like X (formerly Twitter) to share their excitement. Many are praising the unique concept and the chemistry between the leads.
One fan wrote, “Jisoo and Seo In-guk? This fake boyfriend premise screams chaos.” Another viewer commented, “I’m so ready for Jisoo rom-com era.” The pairing of Jisoo with Seo In-guk has been a particular point of excitement, with one post reading, “Jisoo in a rom-com with Seo In-guk?? The trailer looks so cute, already hyped” .
Some fans are already calling it a standout release for the year. One tweet quoted by SoapCentral declared it “DRAMA OF THE YEAR” ahead of its March premiere. Another fan shared their anticipation by writing, “@netflix sent us a machine so that we can fast forward time to 6th March…. Can’t wait to see Jisoo” .
The reactions highlight that viewers are drawn to the show’s central question about technology and romance. A fan pointed out the unique plot by stating, “This is so different than other K-drama, ahhh i am so excitedddd to watch” .
Jisoo’s Return to Acting
For Jisoo, Boyfriend on Demand marks her return to lead role acting following her debut in the 2021 JTBC drama Snowdrop. It also comes after her appearance in the Coupang Play series Newtopia. Her schedule has been particularly busy, as she and her BLACKPINK bandmates—Rosé, Jennie, and Lisa—recently wrapped up the massive BLACKPINK WORLD TOUR [BORN PINK] , which was one of the highest-grossing tours by a K-pop act. The tour took them across Asia, Europe, and North America .
With touring commitments now behind her for the moment, Jisoo is fully focused on promoting this new project. The series allows her to showcase a different side of her performance skills, blending comedy, romance, and the fantasy elements that come with the virtual dating premise.
Seo In-guk also returns to the romantic comedy genre after his recent work in darker thrillers and fantasy series like Death’s Game. His character, Park Kyeong-nam, provides the grounded, real-world counterbalance to Jisoo’s virtual adventures.
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Release Information for Global Audiences
Boyfriend on Demand will be available for streaming exclusively on Netflix starting March 6, 2026. The series consists of 10 episodes . Netflix has not yet confirmed whether all episodes will drop at once or if they will follow a weekly release schedule.
For viewers around the world, Netflix will provide the series with multiple language subtitle options and dubbing in select languages, making it accessible to international audiences eager for Jisoo’s latest project .
Viewers in the United States, United Kingdom, Canada, Australia, India, and the UAE can all access the series on the platform from the same premiere date, ensuring a coordinated global launch .
The series was originally planned for broadcast on MBC but ultimately became a Netflix original, following the trend of high-budget Korean productions finding a global home on the streaming platform. Filming for the series took place in the Philippines last year, adding international locations to its production scope .
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