Witnessing the convergence of tradition and modernity, Bollywood sensation Ayushmann Khurrana takes the spotlight as the face of Bulgari’s exclusive India edition. The star recently launched the brand’s first-ever men’s kada bracelet, priced at a whopping ₹12,10,000.

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In a glamorous Instagram post, Ayushmann showcased his Bulgari B.zero1 Kada Bracelet, expressing his joy at being a part of the renowned brand as a “Friend of the brand.” The exclusive India edition, available only in the country, signifies a celebration of new beginnings and pays homage to the nation’s deep-rooted traditions.

Crafted in dazzling yellow gold, the kada is more than just jewelry; it’s a symbol of bold individuality, combining precious stones with a spiral design that represents movement, circularity, and strength. Bulgari’s deep love for India is evident in this piece, emphasizing the confluence of tradition and contemporary perspectives.

The launch marks Bulgari’s continued commitment to India, with the B.zero1 Bracelet being a testament to the nation’s cultural connection to precious metals and stones. Men can style the kada alongside watches or other bracelets, making it a versatile accessory suitable for both casual and formal occasions, as well as traditional attires.

Ayushmann Joins Bulgari’s Star-Studded Lineup in India

Ayushmann Khurrana’s association with Bulgari follows in the footsteps of Priyanka Chopra, who was the face of Bulgari’s mangalsutra in a previous exclusive edition. The brand has consistently demonstrated its special connection with India, and Ayushmann’s golden kada bracelet is the latest addition to its unique repertoire.

Fans and followers showered the actor with praise on social media, with comments like “You shine like a diamond with that golden bracelet” and “Golden munda with golden kada” flooding the post.

As Bulgari continues its exclusive ventures in India, Ayushmann Khurrana’s association adds a new chapter to the brand’s rich history, blending luxury and tradition in this dazzling kada bracelet.