BLACKPINK’s Rosé and Bruno Mars have taken the music world by storm with their unexpected collaboration on the track APT, resulting in an immediate surge in YG Plus shares, reaching a seven-month high. The duo’s latest release has captivated fans globally, leading to an unexpected rise in stock prices and sparking immense interest across the music and financial sectors.

How Rosé and Bruno Mars’ APT Boosted YG Plus Shares

Following the October 18 release of APT, the upbeat track quickly became a viral sensation, thanks to its catchy chorus and powerful performances. Despite limited promotion ahead of its release, the song gained massive attention on various platforms, especially Spotify and iTunes, propelling YG Plus, the distribution arm of THE BLACK LABEL, to experience a significant financial upswing.

According to reports, YG Plus shares jumped by 30% on October 21, just three days after APT’s debut. By October 22, the shares rose by an additional 29.8% after the song entered Spotify’s Top 50 Global Playlist and debuted at No. 4 on iTunes’ Top 100 Global Chart.

YG Plus distributes records for THE BLACK LABEL, the label Rosé joined after her contract with YG Entertainment expired. As a result, YG Plus’ success was also reflected in the parent company, with YG Entertainment seeing a 3.53% rise in shares. However, YG Entertainment’s stock performance this year has been mixed, with a 22.5% year-to-date decline, despite its artists continuing to break records and perform at major festivals worldwide.

APT’s Historic Streaming Success

APT has made waves on various streaming platforms, earning the biggest streaming day for any Asian act in 2024. The song debuted at No. 3 on the Global Spotify Chart, with 6.85 million streams on its first day, and by the fourth day, it had amassed an impressive 11.58 million streams. This broke the record previously held by BTS’ Jimin with his hit song “Who.”

Meanwhile, the APT music video also set a new milestone, accumulating over 82 million views within just two days of release. This marked the biggest male-female debut in 2024, surpassing Taylor Swift and Post Malone’s Fortnight.

What’s Next for Rosé?

Rosé’s collaboration with Bruno Mars has heightened excitement for her upcoming solo album, rosie, slated for release on December 6, 2024. Fans are eagerly awaiting her new music after this major global success, but with APT already breaking numerous records, expectations for her first studio album are now even higher.

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