Sonu Sood has shared a funny and thoughtful message about the iPhone 18 launch rush in India. The actor posted a photo of people standing in long lines outside an Apple store on September 18, 2026, with a caption that quickly went viral. His words mixed humor with a serious point about how people spend their money and what they choose to care about.
Sonu Sood Shares His Viral Message on X
Sonu Sood took to his official X account on Friday, September 18, 2026, to share a picture of customers waiting outside an Apple store. The photo showed a long queue of people eager to buy the newly launched iPhone 18 Pro and iPhone 18 Pro Max. Along with the image, he wrote a short but powerful message.
“New phone, new EMI… same old bills! Maybe it’s time we queue up to make a difference, not just upgrade our phones. The real upgrade is a better society.”
— Sonu Sood (@SonuSood) September 18, 2026
The post quickly gained attention across social media. Many users replied to agree with his point, while others shared their own thoughts about the iPhone craze. The message struck a chord because it touched on something many people feel but rarely say out loud.
What Sparked the Reaction
The iPhone 18 Pro and iPhone 18 Pro Max went on sale in India on Friday, September 18, 2026. Pre-orders for both models had opened earlier in the month. On launch day, buyers across cities like Mumbai, Delhi, and Bengaluru lined up outside Apple stores from as early as 5 AM.
One customer named Rahul from Bengaluru, who has been buying iPhones since the iPhone 7, told reporters he sees the launch as a festival. He said, “I’ve been here since around five o’clock in the morning. There was a long queue. People from Haryana, Delhi, and Mumbai are here just to buy the iPhone. I’m expecting a phone. But it’s like a festival for me. iPhone launch is like a festival. Every year, I try to buy an iPhone.”
Bollywood actor Vicky Kaushal was among the first celebrities to get the new phone. He was spotted at Apple BKC in Mumbai on launch day, checking out the device and taking selfies with it.
Social Media Split Over Sonu Sood’s Message
Sonu Sood’s post started a healthy debate online. Some people strongly agreed with him. One user wrote, “The truth is bitter, but it is the truth! With a 1.5 lakh phone in hand, you’re just scrolling through Reels, but to satisfy your ego’s hunger, you’re standing in line since midnight. I wish the youth of the country showed the same enthusiasm in queuing up to change society!”
Another user pointed out, “People can stand in queues long hours for a gadget, but the same people hesitate to stand for voting during election time.”
A different comment read, “Absolutely true! Most of the Queers Salary will be less than 30k and will have to pay EMI’s for years, and by the time they complete paying the EMI’s phone’s value will be one 5th or even zero.”
Others questioned the need to wait in line at all. One person wrote, “I don’t understand this queuing up. It is going to be the same iPhone 18 tomorrow, day after and later as well. It is not as if it is a limited collection and Apple wouldn’t sell this phone tomorrow onward.”
A third user questioned the spending itself, saying, “Spending 3-3.5 lakhs on an iPhone isn’t a good idea regardless of the financial affluence of the individual.”
iPhone 18 Pro and Pro Max: Prices in India
The new iPhone models come with several upgrades. Both the iPhone 18 Pro and iPhone 18 Pro Max feature a 48MP Fusion Main camera with variable aperture and new Pro camera controls. They run on Apple’s A20 Pro chip and include a new vapour chamber to keep the phones cooler during heavy use. Buyers can choose from four colors: black, silver, glacier, and a new burgundy finish.
Here is the complete price list for the new models:
- iPhone 18 Pro (256GB): ₹1,64,900
- iPhone 18 Pro (512GB): ₹1,89,900
- iPhone 18 Pro (1TB): ₹2,39,900
- iPhone 18 Pro (2TB): ₹3,14,900
- iPhone 18 Pro Max (256GB): ₹1,79,900
- iPhone 18 Pro Max (512GB): ₹2,04,900
- iPhone 18 Pro Max (1TB): ₹2,54,900
- iPhone 18 Pro Max (2TB): ₹3,29,900
These prices place the top-end models well above the ₹3 lakh mark, which is why many people online connected with Sonu Sood’s comment about EMIs and old bills.
You May Also Like:
Who Is Sonu Sood
Sonu Sood is a well-known Indian actor and philanthropist. He has appeared in films across Hindi and Telugu cinema. Some of his most popular movies include Jodhaa Akbar, Singh Is Kinng, Arundhati, Dabangg, Shootout at Wadala, R… Rajkumar, Happy New Year, Paltan, Simmba, and Samrat Prithviraj.
In 2025, he turned director with Fateh, a film in which he also played the lead role and served as a producer under the banners of Shakti Sagar Productions and Zee Studios. His work off-screen, especially during the COVID-19 pandemic when he helped thousands of migrant workers get home, has made him one of the most respected figures in Indian entertainment.
His latest post about the iPhone 18 launch continues that same theme of looking out for others and thinking about what really matters.
Also Read: Tigmanshu Dhulia Recalls Shelved Films with Irrfan Khan and Sunny Deol: I Wasted Many Years
For more stories like this one, stay connected with VvipTimes and keep up with the latest entertainment news as it happens.
Leave a Reply