A special hashtag for the show Are You Sure?! 2 has caused a split in opinions online. The emoji, which shows two figures holding hands, was released on December 2, 2025, one day before the show’s premiere on Disney+ . Some fans think the symbol is a perfect fit for the travel show, while others argue it pushes an unwanted narrative about the stars, Jimin and Jungkook of BTS. This debate is happening while the pair is busy promoting their new series .
What Does The Controversial Hashtag Emoji Look Like?
The emoji in question was made by the social media platform X to go with posts using the show’s official hashtag. It features a blue and white design taken directly from the show’s poster. The image shows two standard pedestrian symbols from a crosswalk sign, but they are drawn holding hands. A small question mark and exclamation point, which are part of the show’s logo, sit in the top right corner of the emoji .
This small digital image has become the center of a big online discussion. People are interpreting the simple design in very different ways.
“It’s such a drag that you can’t watch BTS content without people shipping them. With AYS you can’t even watch an episode without ‘clues’ about a supposed romance. And the worst part? The company keeps feeding it for profit.”
Why Are Some Fans Upset About The Emoji?
A large group of fans and online users have reacted negatively to the emoji. Their main complaint is that they believe it promotes “shipping,” a term for fans who imagine a romantic relationship between two people, in this case, Jimin and Jungkook .
These fans feel the agency behind BTS, Big Hit Music, is focusing too much on creating this kind of content instead of supporting the members’ music. They point to Jungkook’s solo album “Golden” as an example of a music project that did not get the same level of promotional attention as this variety show .
Many critics also find the design of the emoji, specifically the two figures holding hands, to be awkward or embarrassing. They argue it unnecessarily suggests a romantic context for a show that is about friendship and travel .
“This is beyond embarrassing.”
“Insane promotion for a shipping content. They didn’t do half of this for Golden release.”
Supporters Of The Show And Hashtag Defend It
On the other side of the debate, many fans are happy with any new content featuring BTS members. For them, the emoji is a cute and clever piece of promotion for a show they were excited to see .
These supporters note that after a long period where the BTS members were completing their mandatory military service, getting new content is a welcome event. They see Are You Sure?! as a chance to watch Jimin and Jungkook in a relaxed, real-life setting, continuing the friendly dynamic fans enjoyed in the first season .
For these fans, the emoji is just a fun visual tied to the show’s theme of two friends on a journey together. They do not view it as having a deeper or romantic meaning .
“They even include ‘?!’ exponent to the icon of stickman Jikook holding hands. Omg this is the cutest hashflag ever!!”
“Anyone who’s a BTS fan would be happy to see content featuring the members, regardless of who they are.”
What Is Are You Sure?! Season 2 About?
The controversy surrounds the promotion for the show’s second season. Are You Sure?! 2 follows Jimin and Jungkook on a 12-day trip that began just four days after they were discharged from the military .
The first two episodes, which premiered on December 3, 2025, show the pair being surprised with the trip and traveling to Switzerland. The season will have a total of eight episodes, with new pairs of episodes releasing every Wednesday at 5 PM Korea Standard Time on Disney+ . The show will also feature travels to Da Nang, Vietnam .
In the first season, fans enjoyed watching the duo’s authentic friendship during a trip to Sapporo, Japan, where they were seen laughing, skiing, and enjoying time without the pressures of their idol schedules . The new season aims to capture a similar feeling as they explore new countries together.
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Where And When To Watch New Episodes
For fans who want to watch the show and decide for themselves, Are You Sure?! 2 is available exclusively on Disney+. The release schedule is set for the rest of December 2025 .
After the premiere of Episodes 1 and 2 on December 3, Episodes 3 and 4 will be available on December 10. Episodes 5 and 6 will follow on December 17, and the final two episodes, 7 and 8, will be released on December 24. All new episodes drop at 5 PM KST, which is 3 AM Eastern Time in the United States .
The final two episodes of the season are scheduled for release on December 24, 2025.
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