LE SSERAFIM‘s latest music video for their hit track “Smart” has ignited a firestorm of debate online, with fans and netizens expressing a wide range of opinions on the concept and execution.
Love at First Sight for Some
Many fans were immediately captivated by the music video, showering the group with praise for the unique concept. They expressed their appreciation on social media, highlighting the creativity and artistic vision behind the video.
Concerns Regarding Cultural Appropriation
Some netizens were obsessed with the video, sharing how much they loved the concept. Yet, when the video was posted, one tweet gained attention after it seemingly criticized the set that the girls were dancing in front of. In particular, fans believed that the concept and vibes of the song, along with the details in the set, could be deemed as appropriating black culture.
they said you literally cannot stop us from appropriating
— cricket š WISH YOU HELL (@mccnlightaria) March 5, 2024
Defending the Group: Is it Hate or Misunderstanding?
Others vehemently defended the music video, arguing that the accusations were unfounded and stemmed from a desire to create unnecessary negativity towards the group. They maintained that the concept was not intended to be disrespectful and urged viewers to appreciate the artistic merit of the video without resorting to accusations.
maybe iām just not getting it but thereās nothing actually wrong with the video the song already has black elements and the mv fits with the song although some parts are random in terms of filming. this is not appropriation imo and everyone is confused so your point was not made https://t.co/u687TSSOUQ
whats yhe issue with the set? someone keeps saying drawing but not explaining whats wrong with it. donāt get me started on the dance im pissed off https://t.co/wsZD3jvfkK
Adding another layer to the conversation, fans also expressed concerns regarding the styling of Eunchae, the group’s youngest member. Previously, during the group’s debut showcase, netizens raised concerns that the choreography for “Smart” was overly mature for a minor. These concerns resurfaced with the release of the music video, as Eunchae was seen performing the same choreography while wearing a modified school uniform. Many fans felt that this combination was inappropriate and highlighted the potential for exploitation.
the way everyone just likes to forget that eunchae is 17 just because they like the songā¦ https://t.co/R6cy2ZQyNr
— šøsuper real del ;; ź« (@wonheegirly) March 6, 2024
now im not one to jump on the "eunchae's dancing is blah blah blah" but. i do think it's weird to put her in a school uniform in this kind of setting. like it's weird. https://t.co/2qno9Agk84
While some dismissed the criticisms as part of a “hate train” targeting the group, a significant portion of fans simply expressed a desire for open communication with LE SSERAFIM and their agency, HYBE. They emphasized their love and support for the group but also advocated for thoughtful consideration of these concerns moving forward.
The diverse perspectives surrounding LE SSERAFIM’s “Smart” music video highlight the complexities of navigating artistic expression in a globalized world. While some viewers find beauty and creativity in the concept, others raise concerns about cultural sensitivity and the well-being of the group’s members. As the conversation unfolds, it remains to be seen how LE SSERAFIM and HYBE will address these diverse viewpoints and navigate the path forward.
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