Love Island USA season 7 has made history by becoming the most-watched original series ever on Peacock. The show gathered a massive 18.4 billion streaming minutes during its six-week run, setting a new record for the platform. This season also topped Nielsen’s charts as the number one streaming original title in the U.S. during its finale week.
The dating reality show, hosted by Ariana Madix, aired from June 3 to July 13, 2025. It brought in millions of new viewers, with 49% of the audience tuning in for the first time. The season’s success was driven by high engagement on social media, mobile viewership, and dramatic moments that kept fans talking.
Record-Breaking Streaming Numbers
Peacock’s internal data shows that Love Island USA season 7 reached 18.4 billion minutes of watch time. This translates to roughly 306.67 million hours of streaming across all devices. The show was not only popular on TVs but also on mobile devices, with 30% of viewers watching on their phones or tablets.
Nielsen’s ratings, which track TV-screen viewing, reported 5.11 billion minutes watched from June 2 to June 29. The show grew in popularity each week, peaking during the finale week of July 7-13, when it became the top streaming original in the U.S.
“Love Island USA season 7 has set a new benchmark for original content on Peacock,” said a Peacock spokesperson. “The show’s ability to attract new viewers and dominate social conversations is unmatched.”
Mobile and Social Media Dominance
The season’s success was fueled by its young audience, with over 50% of viewers under 35. Mobile viewership played a huge role, with fans engaging through Peacock’s Love Island USA app. The app saw over 1 million votes in just six minutes during a fan vote, setting a new series record.
On social media, the show was a trending topic with 1.7 billion video views on TikTok and 2.2 billion impressions across Instagram, YouTube, Facebook, and X (formerly Twitter). The hashtag #LoveIslandUSA was one of the most talked-about entertainment topics during its run.
New Viewers and Spinoff Success
Nearly half of the season’s audience (49%) were first-time viewers of the Love Island franchise. This surge in new fans helped boost the show’s ratings and social media presence. The spinoff series, Love Island: Beyond the Villa, also performed well, becoming Peacock’s most-watched unscripted debut.
The season featured dramatic twists, including the removal of two contestants due to past controversies. Despite these off-screen issues, the show maintained high engagement, with fans discussing every episode online.
Winners and Reunion Special
The winning couple of season 7 was Amaya Espinal and Bryan Arenales, who took home the grand prize. Other finalists included Huda Mustafa and Chris Seeley, Olandria Carthen and Nic Vansteenberghe, and Iris and Pepe. A reunion special is set to air on August 25, hosted by Ariana Madix and Andy Cohen.
Peacock has not yet confirmed Love Island USA season 8, but the success of season 7 makes a renewal likely. Meanwhile, fans can look forward to Love Island Games season 2, premiering on September 16.
Production and Global Appeal
Produced by ITV America, the show was filmed in a luxurious villa in Fiji. The executive producers include David George, Adam Sher, and Richard Cowles, among others. The American version is based on the original UK Love Island, which remains a global hit.
The show’s format—bringing singles together in a villa to form relationships—has proven successful worldwide. With its record-breaking numbers, Love Island USA has solidified its place as a must-watch reality series.
Credits: Data sourced from Peacock, Nielsen, and entertainment news reports.
